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| Title: | Event Management
: A Professional & Developmental Approach: 2nd Edition |
| Author: | Dimitri Tassiopoulos (ed) |
| ISBN: | 0702166588 : 9780702166587 |
| Illustrations: | tables & charts |
| Format: | Paperback |
| Size: | 170x245mm |
| Pages: | 510 |
| Weight: | .908 Kg. |
| Published: | Juta Publishing (Academic) - January 2005 |
| List Price: | 28 Pounds Sterling |
| Availability: | In Print |
| Subjects: | Public relations |
This edition of event management -- a professional and developmental approach provides a definitive grounding in event management. It takes a managerial and developmental approach, linking concepts to actual events within the context of international best practice. Event management features three main sections: basic theory; best practice and applied event management. The text covers a wide range of activities that are required to successfully host and manage events; is interactive and user-friendly, incorporating graphics, drawings, photographs, graphs, tables and discussion questions. Is written in outcomes-based mode: includes references; uses case studies to exemplify concepts and ideas; provides a blend of theoretical principles and practical examples; lists and explains relevant key legislation; includes a comprehensive index.
Part A: Introduction; Part B: Event Management Practice; Part C: Applied Event Management.
