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Title:Strategy : Sustaining Competitive Advantage in a Globalised Context
Series:(Entrepreneurship Series)
Author:Geoff Goldman & Cecile Nieuwenhuizen
ISBN:0702171956 : 9780702171956
Illustrations:charts
Format:Paperback
Size:170x245mm
Pages:180
Weight: .34 Kg.
Published:Juta Publishing (Academic) - January 2006
List Price: 18.99 Pounds Sterling
Availability:In Print
Subjects:Management & management techniques


This book introduces learners to the fundamental concepts of strategic management of a small business, in the context of increasing globalisation. The text is designed to provide learners with the tools to analyse, formulate and implement strategies that will enhance the performance of any small business.

The Role of Strategy in a Small Business; The Process of Strategic Management; Strategic Direction; Situational Analysis; Strategy Formulation; Strategy Implementation; Strategic Control; Embracing Global Challenges.