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| Title: | E of Marketing
|
| Author: | Japie Swanepoel |
| ISBN: | 070217226X : 9780702172267 |
| Illustrations: | tables & charts |
| Format: | Paperback |
| Size: | 145x210mm |
| Pages: | 200 |
| Weight: | .238 Kg. |
| Published: | Juta Publishing (Academic) - January 2006 |
| List Price: | 21 Pounds Sterling |
| Availability: | In Print |
| Subjects: | Sales & marketing management |
Do I need a website? Is Internet marketing successful? These are two of the questions many businesses are asking. The E of Marketing answers them by showing you how to make the most of your website for communication, information, marketing, sales and also internal management and administration. The text: explains how to optimise your site to make it search engine friendly, by reviewing keywords, search phrases and meta tags; discusses 'pay-per-click' advertising; presents the good and bad features of banner advertising; shows how to make the most of e-mail marketing; explains viral marketing and affiliate marketing. This text simplifies the process of e-marketing and gives readers tools that they can use immediately, without spending lots of money. The text is also supported by a companion website, which will be updated regularly to keep readers informed of the latest developments.
Preface; The changing face of business; Why have a website?; Search engine marketing; Online advertising; Email marketing; Citizen media and blogging; Affiliate marketing; Viral marketing; E-marketing strategy; References and bibliography.
