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| Title: | Introduction to Communication Studies
|
| Author: | Sheila Steinberg |
| ISBN: | 0702172618 : 9780702172618 |
| Illustrations: | b/w photos & illus |
| Format: | Paperback |
| Size: | 170x245mm |
| Pages: | 341 |
| Weight: | .564 Kg. |
| Published: | Juta Publishing (Academic) - January 2007 |
| List Price: | 25.99 Pounds Sterling |
| Availability: | In Print |
| Subjects: | Communication STUDIES |
In this introductory textbook, the author contextualises approaches and theories on cornmunication studies by making use of local examples from the mass media, as well as relevant political and social experiences. The book is divided into two parts. The first provides students with a strong foundation in communication while the second focuses on the areas of specialisation within communication studies. Each chapter starts with the learning Outcomes and a short overview of the chapter. Students can monitor their learning by using the summaries and 'test yourself' questions at the end of every chapter. Scenarios provide examples of how the theory can be applied in practice. This makes for a learner-friendly and accessible book which will prove invaluable to Students and professionals alike. Beginner students majoring in Communication Studies, as well as those studying towards various degrees or qualifications where communication is a prerequisite will find this book useful.
Part 1: Foundations of Communication -- A brief history of communication (from cave paintings to the WWW); Functions of communication; The communication process; Perception, listening and feedback; Language and communication; Non-verbal communication. Part 2: Contexts of Communication -- Intrapersonal communication; Interpersonal communication; Small-group communication; Public speaking; Mass communication; Specialisation areas (persuasive, organisational, intercultural, health, and development communication).
