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| Title: | Managing e-Commerce in Business
: Second Edition |
| Author: | J Botha, C Bothma & Pieter Geldenhuys |
| ISBN: | 0702173045 : 9780702173042 |
| Illustrations: | tables & charts |
| Format: | Paperback |
| Size: | 180x260mm |
| Pages: | 632 |
| Published: | Juta Publishing (Academic) - February 2008 |
| List Price: | 33.5 Pounds Sterling |
| Availability: | In Print |
| Subjects: | e-commerce |
Information and Communication Technology (ICT) is becoming indispensable in the spheres of business, government, education and entertainment. It makes Internet marketing, e-government, e-learning and online chat services possible. And its commercial aspect, e-commerce, is part of this trend. Today, no business training is complete without the inclusion of at least the basics of e-commerce. But although e-commerce has opened up new opportunities, it also presents threats and risks. The success of e-commerce hinges on security and trust. Every business manager should therefore have a fundamental awareness of the meaning of e-commerce and ICT security and risk management. This second edition provides guidelines for overcoming these challenges by exploring the ways in which entrepreneurs and managers should co-operate with IT experts to exploit opportunities and combat the threats imposed by new technologies.
The beginning and new horizons; The business impact of the Internet; The infrastructure of e-commerce; Basic Internet security: threats and solutions; Payment in e-commerce; Online security and risk management; Business-to-customer (B2C) e-commerce; The principles of online marketing; Special applications of online marketing; Creating web pages; Establishing an e-commerce store; Managing e-tailing; Online branding; Online advertising; Internet marketing research; Managing e-CRM; Special applications of e-commerce; Business-to-business (B2B) e-commerce; The supply chain and e-procurement; B2B e-marketplaces; The strategic focus in e-commerce; Managing e-commerce activities; E-commerce evaluation and metrics; E-government and e-learning; Legal issues in e-commerce; Changing paradigms and technical convergence; The future of e-commerce.
