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| Title: | New Tourism Ventures
: An Entrepreneurial & Managerial Approach |
| Author: | Dimitri Tassiopoulos |
| ISBN: | 0702177261 : 9780702177262 |
| Illustrations: | tables |
| Format: | Paperback |
| Size: | 180x260mm |
| Pages: | 514 |
| Weight: | .934 Kg. |
| Published: | Juta Publishing (Academic) - March 2008 |
| List Price: | 19 Pounds Sterling |
| Availability: | In Print |
| Subjects: | Sport & leisure industries |
An entrepreneurial and managerial approach. Continual increases in wealth and leisure time have given a sharp rise to tourism, which resulted in the rapid development of tourism-related ventures such as hotels, bed and breakfast accommodation, travel agencies, restaurants, theme parks, event companies, resorts, tourist guides and tour operators, to mention a few. New Tourism Ventures: An entrepreneurial and managerial approach provides a definitive grounding of how to create and manage such tourism ventures. It takes an entrepreneurial and managerial approach to the subject, underpinning the various concepts associated with entrepreneurship and demonstrating the linkages of the subject with the tourism economy within the context of international best practice and research.
Entrepreneurship and the tourism economy; Entrepreneurial processes, types and environments; Creativity and innovation; Franchising: becoming a franchiser and/or franchisee; Evaluating the opportunity; Understanding Business Plans; Compiling the Business Plan: Marketing Plan; Compiling the Business Plan: Financial Plan; Compiling the Business Plan: Organisation and Management Plan (incl. legal issues); Compiling the Business Plan: Production Plan; Compiling the Business Plan: Service Excellence Plan; Getting started; People and teams; Family Ventures: Succession, Challenges; Strategic perspectives; Managing growth; Entrepreneurship in the venture: evolution, hurdles, leadership; Purchasing a venture; Selling/harvesting the venture: selling at the right time, various routes to a sale, timing and tenacity of a sale; Case Studies: various applied cases about events, tourism, tour operators, tourist guides, hospitality, sport, recreation and leisure venture.
