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| Title: | Funny Business
: Moguls, Mobsters, Megastars & the Mad, Mad World of the Ad Game |
| Author: | Allen Rosenshine |
| ISBN: | 082530539X : 9780825305399 |
| Format: | Hardback |
| Size: | 145x240mm |
| Pages: | 277 |
| Weight: | .552 Kg. |
| Published: | Midpoint Trade Books (Beaufort Books) - July 2006 |
| List Price: | 15.5 Pounds Sterling |
| Availability: | In Print |
| Subjects: | Advertising |
You don’t have to be in advertising (or even in business) to love these laugh-out-loud stories, a result of Allen Rosenshine's nearly 45 years in advertising. The moguls he’s known -- many of America’s most recognisable captains of industry -- appear in scenes uncustomary to any corporate boardroom. The mobsters he’s dealt with come off as characters far more comic than threatening. The megastars he’s met, from presidents to pop artists to professional athletes, are captured here as no camera has ever seen them. When these crowds mixed with the madcap world of Madison Avenue, it was never business 'as usual'. 'Funny Business' is funny, it’s about business, but more than that, it’s about being human. It’s about all of us -- the only creatures on earth that can really laugh, most meaningfully at ourselves.
