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Title:In the News, 2nd Edition : The Practice of Media Relations in Canada
Author:William Wray Carney
ISBN:0888644957 : 9780888644954
Format:Paperback
Size:155x230mm
Pages:265
Weight: .438 Kg.
Published:University of Alberta Press - February 2008
List Price: 15.99 Pounds Sterling
Availability:In Print
Subjects:Media studies: Radio & television industry: Canada


With the proliferation of round-the-clock media, communicators have more opportunities than ever to find themselves "in the news." Yet today's communicators come from diverse backgrounds and are not always equipped to deal with evolving practices and technology. This revised and updated edition of In the News addresses not only traditional communications, but also the onslaught of new media that we experience in our everyday lives. Carney explains current practices and proposes a plan with which to manage media relationships. In the News is ideal for communications students and media relations practitioners in the private, public, and voluntary sectors.

Introduction; Why Media, Why News; Basic Principles of Media Relations; Professional Relations; Basics of Media: Who They Are; Basics of Media: How They Work; Getting Started: A Media Plan; The First Steps: Research, Goals and Training; Approaching the Media: Media Drivers and the News Release ioi; Other Approaches to the Media; Do-it-Yourself Media; The Interview; Overview and Limitations; The Interview Continued: Questions and Answers; Evaluation and Revision; Special Media, Special Cases; Business Media; Government and Politics Entertainment Media; Sports Media; Crisis Communications Internet and the New Media; The Fine Art of Complaining About the Media; Emerging Trends in Media Relations; Towards a Greater Understanding of Media, Communications and Technology; Index.