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| Title: | Age of Engage
: Reinventing Marketing for Today's Connected, Collaborative & Hyperinteractive Culture |
| Author: | Denise Shiffman |
| ISBN: | 0979802806 : 9780979802805 |
| Format: | Hardback |
| Size: | 140x215mm |
| Pages: | 220 |
| Weight: | .436 Kg. |
| Published: | Greenleaf Book Group (Hunt Street Press) - March 2008 |
| List Price: | 16.99 Pounds Sterling |
| Availability: | In Print |
| Subjects: | Sales & marketing |
Blogs, comment sites, and social networks have given your audience unprecedented power in their relationship with you and your products. "7he Age of Engage" lays out a provocative marketing blueprint for focusing on people over content and sharing over controlling. Contrary to popu-lar belief, adding a blog, podcast, wiki, or widget to your website won't automatically draw crowds. But with examples from companies such as IBM, Adidas, and Proctor & Gamble, marketing innovator Denise Shiffman shows you how to open meaningful interactions with your customers -- conversations that will capture the hearts and minds of your audience and bring your business the attention and loyalty it deserves.
"...especially useful for already tech-savvy readers..." -- Foreward Magazine, March 2008.
