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| Title: | Canadian Television Today
|
| Author: | Bart Beaty & Rebecca Sullivan |
| ISBN: | 1552382222 : 9781552382226 |
| Format: | Paperback |
| Size: | 130x205mm |
| Pages: | 168 |
| Weight: | .3 Kg. |
| Published: | University of Calgary Press - November 2006 |
| List Price: | 14.99 Pounds Sterling |
| Availability: | In Print |
| Subjects: | Canada: Television: Media studies |
Takes a in-depth look at the formidable challenges facing the Canadian television industry at the dawn of the twenty-first century. The current consensus within the industry alternates between a paternalistic model that promotes national culture & identity, & a laissez-faire approach that calls for a large-scale de regulation of the industry. To better understand why the industry is confronted with this difficult choice, the authors begin by exploring a number of key political decisions that have helped shape the way television is integrated into the Canadian social fabric. First, they consider the complex relationship between the nation, state & culture in the political formation of a sovereign country, & the often delicate balance between culture & polity. Secondly, they look at the impact of multiculturalism & globalization on the regulatory framework & the potential development of international markets & audiences. Thirdly, they examine the nature of the audience & the cultural value of television as a 'mass' medium. Lastly, the technological environment is addressed & the subsequent impact on the cultural value of meaning is considered. From this careful examination, the authors demonstrate that in order for the Canadian television industry to survive it must organise itself around new conceptions of multiculturalism, globalization, & technological determinism. The authors thus contend that the industry must embrace a more heterogeneous model of languages, cultures, & viewing strategies, with the ultimate goal of re-imagining the nation by the revitalisation of one of the principal cultural conduits of national identity.
Introduction: Canadian Television Today. Regulation. Programming. Technology. Conclusion.
