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Title:Introduction to Commercial Recreation & Tourism, 5th Edition : An Entrepreneurial Approach
Author:John C Crossley, Lynn M Jamieson & Russell E Brayley
ISBN:1571675671 : 9781571675675
Illustrations:b/w photos & charts
Format:Paperback
Size:180x255mm
Pages:331
Weight: .681 Kg.
Published:Sagamore Publishing (Sports Publishing) - August 2006
List Price: 37.5 Pounds Sterling
Availability:In Print
Subjects:BUSINESS & MANAGEMENT: Tourism industry


Introduction to Commercial Recreation and Tourism is a stepping stone to understanding the scope, characteristics, entrepreneurial strategies and management aspects of commercial recreation and tourism. Topics include the history of commercial recreation, definitions, economic applications, business start-up strategies, financing, marketing, operations management, and global trends. This edition also examines industry profiles for the travel, hospitality, and local commercial recreation industries. The Journal of Park and Recreation Administration viewed the past edition as a 'valuable addition to commercial recreation literature'.

What is Commercial Recreation and Tourism?; The Entrepreneur; The Nature of Commercial Recreation and Tourism; Starting the Commercial Recreation and Tourism Enterprise; Financial Management ; Marketing in Commercial Recreation and Tourism; Operations Management; Commercial Recreation and Tourism Programming; The Travel Industry ; The Hospitality Industry ; Local Commercial Recreation ; The Career of the Future; Index.