Gazelle Book Services Limited.
White Cross Mills, Hightown, LANCASTER LA1 4XS, United Kingdom.
Telephone: +44(0)1524 68765
Fax: +44(0)1524 63232
Email: sales@gazellebooks.co.uk
Web: www.gazellebooks.co.uk
| Title: | Psychology of Decision Making in Economics, Business & Finance
|
| Author: | Klaus P Hofmann (ed) |
| ISBN: | 1600219179 : 9781600219177 |
| Format: | Hardback |
| Size: | 180x260mm |
| Pages: | 228 |
| Weight: | .68 Kg. |
| Published: | Nova Science Publishers - January 2008 |
| List Price: | 85.99 Pounds Sterling |
| Availability: | In Print |
| Subjects: | Decision theory: general: Management decision making: PSYCHOLOGY |
In a fast-moving world, the necessity of making decisions, and preferably good ones, has become even more difficult. One reason is the variety and number of choices perhaps available which often are not presented or understood. Alternatives are often unclear and complex paths to them confusing and misleading. Thus the process of decision making itself requires analysis on an ongoing basis. Decision making is often made based on cultural factors whereas the best alternative might be quite different. The subject touches ethics aspects as well as psychological considerations. This book presents important research on the psychology of decision making related to economics, business and finance.
Preface; Expert Commentary; Psychological Aspects of Decision Making As New Research Topics in Natural Resources Management; The Neural Basis of Consumer Decision Making- First Insights From Neuroeconomics; Relativity of Financial Preferences: How Choice Options Influence Investment Decision Making; Charting the Course of Self Evaluations and Social Comparisons Over Time; Instability And Relativity of Preferences: How Context Determines Utilities And Decisions; Press Media Influence On Perceptions Of Genetically Modified Food in the UK and Spain; Comparing Risky and Inter-Temporal Decisions; Views from Psychology, Ecology and Microeconomics; The Effects of Perceptions on Mode Choice; The Psychology of Decision-Making in Economics: A Review; Why Do People Change Their Minds? Evidence From the Purchase of Long-term Care Insurance; Learning, Acceptance and the Perceptions of Risks and Benefits of New Technology Developments in Spain; The Conflict between Money and Self-esteem in Investments; Index.
