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| Title: | Complete Guide to e-Mail Marketing
: How to Create Successful, Spam-Free Campaigns to Reach Your Target Audience & Increase Sales |
| Author: | Bruce C Brown |
| ISBN: | 1601380429 : 9781601380425 |
| Illustrations: | b/w illus |
| Format: | Paperback |
| Size: | 155x230mm |
| Pages: | 288 |
| Weight: | .472 Kg. |
| Published: | Atlantic Publishing Group Inc - April 2007 |
| List Price: | 16.99 Pounds Sterling |
| Availability: | In Print |
| Subjects: | e-commerce: Sales & marketing |
Researchers estimate that by 2008 e-mail marketing revenues will surpass 1.8 billion dollars annually. If you are interested in learning hundreds of hints, strategies, and secrets on how to implement effective e-mail marketing campaigns and ultimately earn enormous profits, then this book is for you.
Introduction; History & Understanding of E-mail Marketing; Introduction to E-mail Marketing; Spam, Spam, Spam!; Opt-In & Opt-Out; How to Create & Grow Your E-mail Lists; How to Design an Effective E-mail Campaign; Target & Segment Your Audience; How to Write an Effective E-mail; The Subject Line; When to E-mail, How Often & What Time; The Future of E-mail Marketing; Search Engine Optimisation; Summary; E-mail Marketing Case Studies; Industry Hints, Tips & Secrets; Glossary; Index.
