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Title:Public Opinion Research Focus
Author:Lena O Petrieff & Rada V Miller (eds)
ISBN:1604560061 : 9781604560060
Illustrations:tables & charts
Format:Hardback
Size:180x260mm
Pages:168
Weight: .596 Kg.
Published:Nova Science Publishers - March 2008
List Price: 59.5 Pounds Sterling
Availability:In Print
Subjects:Public opinion & polls


Public opinion is the aggregate of individual attitudes or beliefs held by the adult population. The principal approaches to the study of public opinion may be divided into 4 categories: a) quantitative measurement of opinion distributions b) investigation of the internal relationships among the individual opinions that make up public opinion on an issue c) description or analysis of the public role of public opinion. d) study both of the communication media that disseminate the ideas on which opinions are based and of the uses that propagandists and other manipulators make of these media. This Book presents the latest research in this perplexing field.

Preface; Changing Public Opinion Towards Organ Donation: A Social Psychological Approach to Social Marketing; Mobilisation, Crystallisation and Voting Intention Change- Campaign Effects During the 2006 Swedish Election Campaign; The Relationships Between Topic Involvement, Topic Sensitivity, and Two Motivational Factors, as Response Inducements, in a Mail Survey Context; Developmental Deliberation: The Nexus of School and Family in Political Discussion; Using the Kano Model of Customer Satisfaction to Predict Exit- Voice Strategies; Nine Out of Ten Cat Owners...Reporting Proportions and Related Quantities; Influence of Psychopathology Type on Attitudes Toward Psychiatric Disorders; Optimising Response Rates and Data Quality in Web Surveys: The Immediacy Effect and Prize Values; Index.