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| Title: | Where Sport Marketing Theory Meets Practice
: Selected Papers from the Second Annual Conference of the Sport Marketing Association |
| Author: | Brenda G Pitts (ed) |
| ISBN: | 1885693672 : 9781885693679 |
| Illustrations: | tables & charts |
| Format: | Paperback |
| Size: | 215x280mm |
| Pages: | 259 |
| Weight: | .772 Kg. |
| Published: | Fitness Information Technology - December 2005 |
| List Price: | 19.5 Pounds Sterling |
| Availability: | In Print |
| Subjects: | Sales & marketing: SPORTS & OUTDOOR RECREATION |
As SMA President and host of SMA II, the second annual SMA Conference, it gives me great pride to share this book with members of the Association as well as an extended readership base. The collection of outstanding papers contained within this manuscript is drawn from over one hundred and fifty academic presentations delivered during the three day conference held in Memphis, Tennessee, November 18-20, 2004, attracting more than three hundred sport marketing scholars, professionals, and students. -- From Richard Irwin's preface 'A Word From the President'.
Consumer Behaviour in the Sport Business Industry; Media and Its Messages: Managing for Marketing; Financial Matters and Sport Marketing; Sponsorship and Sport Marketing; Endorsement, Building Brand, and Promotional Strategies.
