Gazelle Book Services Limited.
White Cross Mills, Hightown, LANCASTER LA1 4XS, United Kingdom.
Telephone: +44(0)1524 68765
Fax: +44(0)1524 63232
Email: sales@gazellebooks.co.uk
Web: www.gazellebooks.co.uk
| Title: | Last Link
: Closing the Gap That is Sabotaging Your Business |
| Author: | Gregg Crawford |
| ISBN: | 1929774427 : 9781929774425 |
| Illustrations: | tables |
| Format: | Hardback |
| Size: | 155x230mm |
| Pages: | 224 |
| Weight: | .49 Kg. |
| Published: | Greenleaf Book Group Press - February 2007 |
| List Price: | 14.99 Pounds Sterling |
| Availability: | In Print |
| Subjects: | BUSINESS & MANAGEMENT |
Gregg Crawford, CEO of the multinational performance-improvement firm BayGroup International, exposes the money pit that impotent strategies create. For over twenty-five years, he's worked with major global companies to help them function better. He's found countless companies spending millions of dollars to develop and disseminate a strategy they believe will lead them to corporate growth, strong profits, and secure margins. Companies hope such plans will emphasise their competitive advantages and garner approval from Wall Street, but often they become expensive bookends, never used or looked at beyond the planning process. "The Last Link" offers hard-hitting practical advice and a watertight implementation process to move the numbers in the right direction by linking strategy with sales.
The Broken Link; Identifying the Gap; Pivotal Agreements and the 3D Model; Data; Dialogue; Discipline; Linking It Together; Aligning the Enterprise; Adopting the Tools of "the Last Link".
"Business-book readers, and an avid base of "in the know" managers, have propelled Gregg Crawford's innovative new business book "THE LAST LINK: Closing The Gap That Is Sabotaging Your Business" onto four major bestseller lists. The book debuts at #3 on "The Wall Street Journal" business bestseller list, and #7 on its non-fiction bestseller list. It debuts at #5 on "The New York Times" hardcover advice bestseller list. It has also propelled to #3 on the Amazon overall bestseller list and has debuted at #3 on the "USA Today" Money bestseller list."
