Gazelle Book Services Limited.
White Cross Mills, Hightown, LANCASTER LA1 4XS, United Kingdom.
Telephone: +44(0)1524 68765
Fax: +44(0)1524 63232
Email: sales@gazellebooks.co.uk
Web: www.gazellebooks.co.uk
| Title: | Dotlinepixel
: Thoughts on Cross-Media Design |
| Author: | Michele Jannuzzi & Richard Smith |
| ISBN: | 8887469008 : 9788887469004 |
| Illustrations: | colour illus |
| Format: | Hardback |
| Size: | 155x215mm |
| Pages: | 44 |
| Weight: | .218 Kg. |
| Published: | Gabriele Capelli Editore Sagl - January 2003 |
| List Price: | 14 Pounds Sterling |
| Availability: | In Print |
| Subjects: | Design styles: from c1900-: Graphic design |
Technological advances have changed not only the constraints and possibilities of individual media, but the interplay between media, and our expectations. Never before have we had the potential to channel and cross-reference such a wealth and diversity of information; and never before have we been posed such difficult questions about how information is structured, delivered, and accessed; about who sees what, where, and for how long. Designers not only have to be successful in designing for this medium and that medium but in making them work in tandem with each other, without tautology or contradiction. A cross-media approach involves media selection, optimisation, and articulation to define effective and efficient strategies for the delivery of information, where each medium is played according to its strengths. In this environment everyone is a prospector: everything is up for grabs. This book illustrates these themes through the working methodology of Jannuzzi Smith, one of Europe's most innovative and influential design studios.
