White Cross Mills, Hightown, LANCASTER LA1 4XS, United Kingdom.
Telephone: +44(0)1524 68765
Fax: +44(0)1524 63232
Email: sales@gazellebooks.co.uk
Web: www.gazellebooks.co.uk
 |
199 PRE-WRITTEN EMPLOYEE PERFORMANCE APPRAISALS
: The Complete Guide to Successful Employee Evaluations & Documentation
[Stephanie Lyster & Anne Arthur]
Book and CD-ROM. No matter what type of business or even non-profit organisation you are managing, a written performance appraisal is good management. Employee reviews can serve as a platform for employees to bring forth questions and concerns. This can help increase employee dedication, creativity, and job satisfaction. Reviews allow you to evaluate employees for increased responsibilities and future promotions. You will have written records of your employees' performance, get more productivity, and clearly set compensation. Employee appraisals are critical to your organisation, but are time consuming to write. This new book and companion CD-ROM is your solution. You will produce professional-quality performance reviews in minutes. The book provides over 199 pre-written employee evaluations. The evaluations are professional constructive, and direct. Simply find the review that pertains to your employee, open and edit the Word document on the CD-ROM, and you are done. Often all the editing you need to do is change the name of the employee.
{
318pp,
155x230mm,
September 2006;
PB,
£16.99,
0910627762:9780910627764
, Atlantic Publishing Group Inc
} |
 |
301 SIMPLE THINGS YOU CAN DO TO SELL YOUR HOME NOW & FOR MORE MONEY THAN YOU THOUGHT
: How to Inexpensively Reorganize, Stage & Prepare Your Home For Sale
[Teri B Clark]
Numerous studies show that a house that is well polished on the surface and staged properly will appeal to more buyers, sell faster, and most importantly for more money. You may not be able to improve the market value of your house, but you can improve its marketability. Remember: first impressions count the most. Home Staging is the art of decorating a home to sell fast and for the highest amount. Home stage experts and consultants get thousands of dollars to do what you can easily do inexpensively, with little or no money. Keep in mind this important fact: the way you live in your home and the way you market it for sale are two very different things. In this groundbreaking new book you will learn how small colour changes will increase your home s value, minor repairs and de-cluttering tricks, how to rearrange your furniture and art work, decorating tips and ideas, how to look at your house from the buyer's viewpoint, how to add minor accessories, which items stay and what must go, which minor changes will bring you the greatest return, how to bring out a home's best features, table settings, candles, what photos must go and which ones stay, how to minimise problem areas, how to position your house for the marketplace, what music to play, what scents to spray, how to use design psychology techniques, lighting techniques, landscaping secrets, what to do with garages, basements and attics, what colour you should never use, how to ensure a positive traffic flow through rooms, how to use mirrors and natural light, and much more. This exhaustively researched book is the ultimate resource for novices and pros alike; it will guide you through every step of the process with hundreds of innovative ideas that you can put to use right away. This book gives you the proven strategies and innovative ideas used by the expert s everyday that you can easily do your self. The book also includes a full-colour insert packed with photos of before and after shots!
{
282pp,
155x230mm,
March 2007;
PB,
£16.99,
0910627061:9780910627061
, Atlantic Publishing Group Inc
} |
 |
365 FOOLISH MISTAKES SMART MANAGERS MAKE EVERY DAY
: How & Why to Avoid Them
[Shri L Henkel]
Here is a very surprising statistic: Within the first 18 months on the job, 40 percent of all management newcomers fail by either getting fired, quitting, or receiving a bad review, according to Manchester Inc., a business consulting group. Some first-timers are overwhelmed by their new-found power while some are weighed down by the responsibility. But for most, the overriding concern is to avoid personal failure. This groundbreaking book will guide the new manager to success and avoid the many common mistakes and pitfalls along the way. You will learn how to face the unique challenges every day in your job and offer detailed and innovative solutions to help you achieve your potential. Learn how to become a true leader who commands respect, commitment, and credibility. Topics include: what it takes to be a manager, how to take charge, how to establish your authority, earn respect and credibility, deal with social issues, how to be a leader, gain the co-operation and commitment of others, manage yourself, interview tips, set realistic goals, coaching skills, creative problem solving, sexual harassment guidelines, how to manage multiple projects and assignments, how to delegate effectively, successful meetings, communication barriers, dealing with interruptions, developing self-confidence, turning around unacceptable performance, dealing with stress, how to write effectively and clearly, how to effectively use e-mail, employees that complain or are disagreeable, and hundreds more. In addition to the comprehensive content in the book, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today's most successful managers. This book is a compilation of their secrets and proven successful ideas. If you are interested in learning hundreds of hints, tricks, and secrets on how to be a great first-time manager, then this book is for you.
{
334pp,
155x230mm,
July 2006;
PB,
£14.99,
0910627754:9780910627757
, Atlantic Publishing Group Inc
} |
 |
ART OF ORIGINAL THINKING
: The Making of a Thought Leader
[Jan Phillips]
Socially, economically, politically, and technologically our world is evolving in ways we could scarcely imagine even a few years ago. Now, more than ever, we need to close the gap between our professional and personal lives, bridge commerce to compassion, sustainability to profitability, and move from insight to action. This book is a brilliant guide to original thinking, inspired living, and visionary leadership -- a hands-on guide to becoming a thought leader. Phillips challenges us to question assumptions, free ourselves from illusions, dispel myths, and question the origins of our thoughts. Phillips? artful blend of storytelling, real-world examples, insightful interviews, and research sheds light on people, groups, and businesses around the world that are profiting exponentially through conscious choices and creative collaborations.
{
225pp,
155x230mm,
September 2006;
HB,
£16.99,
0977421309:9780977421305
, Greenleaf Book Group (9th Element Press)
} |
 |
AWAKENING THE WORKPLACE
: Achieving Connection, Fulfillmen & Success at Work
[Kathy Glover Scott & Adele Alfano (eds)]
Increasingly, people are seeing themselves in a new light in relation to their work, expressing higher expectations for achieving connection, fulfilment and success. At the same time, the workplace is constantly evolving, creating a need for new approaches and strategies to create environments in which people work more effectively together to achieve lasting results. In short, both as individuals and teams, we seek to be fully alive in our work -- finding personal meaning and creating stellar growth for our organisations. In this volume the collective wisdom, experience and knowledge of 16 top speakers, coaches and consultants from across North America and Australia are featured. Each is a specialist in workplace issues and innovation -- with proven results. Where else can you find this essential information in one book? In this volume, you will learn how to: Focus your actions to achieve exponential results; Awaken the leader within; Unleash spiritual passion at home and work; Create an authentic workplace; Activate innovative leadership strategies; Integrate your work and life in a winning way; Boost your change resilience; Ride smoothly when the road gets bumpy; Defeat the energy crisis in the workplace. This is a gold mine of essential information, strategies and expertise directed to awaken your limitless potential and enable a progressive, thriving workplace. The choice is yours -- to remain where you are or move forward...
{
216pp,
155x230mm,
January 2007;
PB,
£14.99,
0978028309:9780978028305
, Creative Bound Inc.
} |
 |
BEST BUSINESS PRACTICES FOR GLOBAL COMPETITIVENESS
[Dr Prashant Salwan]
The Pace of India's development depends to a large extent on its ability to implement the latest global manufacturing and the information and communication technologies and increase its competitiveness in the international market. In the developing countries world-wide, in recent times, the Pace of India's development depends to a large extent on its ability to implement the latest global manufacturing and the information and communication technologies and increase its competitiveness in the international market. In the developing countries world-wide, in recent times, manufacturing is taking over agriculture which in turn has led to the explosive growth of the service sector, especially in the fields of financial services, information and communication technologies, insurance, education and health. India’s service sector has already become the dominant contributor to GDP, accounting for 46 per cent of the total. Based on the information gathered from case studies, fact sheets and a range of self-assessment tools, and the author’s interaction with academicians, bureaucrats, business executives and industrial experts, this book attempts to bring together the best management practices and provides the readers with a toolkit a practical advice. This book projects the hypothesis that no matter what the size or industry sector a company belongs to, there are a few tactics towards successful management which if adopted can phenomenally improve its global competitiveness.
{
286pp,
180x260mm,
September 2007;
HB,
£35.99,
8120732553:9788120732551
, Sterling Publishers PVT Ltd
} |
 |
BREWERS ASSOCIATION'S GUIDE TO STARTING YOUR OWN BREWERY
[Ray Daniels (ed)]
For over 25 years, fresh flavourful beer has powered the growth of craft brewing in the United States. Along the way thousands who love great beer have started their own breweries and created thriving businesses. Now the Brewers Association, the national association for small brewers, tells you how to follow in the footsteps of these successful entrepreneurs. Written by industry veterans from every part of the country and every type of brewery, this text delivers the essential industry insight needed by aspiring brewers. In section one, individual brewers tell their stories of success -- and the lessons they leaned the hard way! Section two covers the ingredients and equipment of professional brewing so you can speak knowledgeably with brewmasters and suppliers. Section three delves into the marketing techniques used by both brewpubs and packaging craft breweries to help you to decide which business model to pursue. Finally section four covers finances including a sample business plan and essential operating data from current Brewers Association member breweries.
{
208pp,
210x275mm,
November 2006;
PB,
£52.99,
0937381896:9780937381892
, Brewers Publications
} |
 |
BURN!
: 7 Leadership Myths in Ashes
[Mitch McCrimmon]
This book torches seven leadership myths: 1) Leadership entails taking charge of people. 2) Leaders are transformational, managers transactional. 3) Leadership is a set of skills that anybody can develop. 4) Leaders require emotional intelligence and integrity. 5) Managers should be replaced by leaders. 6) Leadership entails working relationships with followers. 7) Great leaders soothe our anxieties... For revolutionary implications: Leadership blasts the status quo to promote new directions. It does NOT manage people. Management is reborn as an inspiring, empowering force to get things done through people... and practical benefits: executives gain focus. All employees show leadership, bottom-up, for faster innovation plus better engagement and retention.
{
184pp,
140x215mm,
April 2006;
PB,
£12.99,
0978008006:9780978008000
, Self Renewal Group
} |
 |
BUSINESS OF DATABASE MARKETING
[Richard N Tooker]
Does the business world really need another book about database marketing? Hasn't pretty much everything that needs to be said about the subject already been written? Well, no. Dozens of books have been written by database marketing and customer relationship management experts covering various aspects of the disciplines, but there isn't a single book or article that shows how to incorporate all of this wisdom into a coherent, overarching business strategy that includes both the database marketing strategy and the technology "build". What's missing -- and what's needed -- is a clear, non-technical explanation of how all the parts should fit together to create a dynamic, customer-centric, productive business -- without the endless acronyms and murky pools of technical jargon. Also, there is a crying need for a book that approaches the problem the way business people live and work: by defining the problems and objectives and then identifying the technology that will fix those problems and achieve those objectives, not the other way around. In addition, the book provides inside information about the actual business of database marketing. That "actual business" includes knowing how to get the maximum benefit from working with an agency or supplier and, on the other side, how to work with a client. The Business of Database Marketing covers all the bases for the typical business reader. It even includes a catalog of the 37 "Best Practices" and a roundup of some of the major "Dos and Don'ts" in making business sense of the world of database marketing. It will be the one easy-to-read and easy-to-understand guide for putting database marketing and customer relationship management to productive use for every business.
{
249pp,
155x230mm,
October 2008;
HB,
£33.50,
1933199059:9781933199054
, AtlasBooks (Racom Communications)
} |
 |
CATERING & FINANCIAL MANAGEMENT
[Piyush Bhatnagar & Suvarna Sable]
Catering management is the art of providing food and drink aesthetically and scientifically to a large number of people in a satisfactory and cost effective manner. Management can be defined as the art of bringing together available resources including the abilities of different people and organizing them in a scientific and orderly manner, to achieve the desired goals of the organization, while promoting individual aspirations as well. In its simplest form, management is the process by which people work together to achieve common goals. It is, however, a continuous process of establishing objectives, putting together all available human and material resources in the best possible manner, in an atmosphere of cooperation and goodwill.
{
215pp,
145x220mm,
March 2007;
HB,
£19.99,
8189741446:9788189741440
, SBS Publishers & Distributors Pvt Ltd
} |
 |
COMMERCIAL REAL ESTATE INVESTOR'S HANDBOOK
: A Step-by-Step Road Map to Financial Wealth
[Steven D Fisher]
Gives you the proven strategies and actual case studies from experts to help you invest better and wiser with less time and effort. A sampling of what's covered in this encyclopedic book includes: how to find below-market deals, invest with little or no down payment, obtain seller financing, and conduct foreclosures and REOs. Once you have found your investment property, you will know how to negotiate, make purchase offers, manage rental property, and flip. These terms will become part of your everyday vocabulary: auctions, tax sales, financing, mortgage terms, agents, cash flow, inspections, contracts, tenants, lease agreements, insurance, taxes and accounting, escrow, essential mathematical calculations, sample forms, development, taxation, exchange rules, and regulations. This book is loaded with case studies and success stories -- from real people. You will uncover secrets that expert real estate investors use every day. This comprehensive resource contains a wealth of modern tips and strategies for getting started in this very lucrative area. This book is the foundation for understanding how to invest in real estate.
{
288pp,
155x230mm,
March 2007;
PB,
£16.99,
1601380372:9781601380371
, Atlantic Publishing Group Inc
} |
 |
COMPLETE GUIDE TO E-MAIL MARKETING
: How to Create Successful, Spam-Free Campaigns to Reach Your Target Audience & Increase Sales
[Bruce C Brown]
Researchers estimate that by 2008 e-mail marketing revenues will surpass 1.8 billion dollars annually. If you are interested in learning hundreds of hints, strategies, and secrets on how to implement effective e-mail marketing campaigns and ultimately earn enormous profits, then this book is for you.
{
288pp,
155x230mm,
April 2007;
PB,
£16.99,
1601380429:9781601380425
, Atlantic Publishing Group Inc
} |
 |
COMPLETE GUIDE TO PRE-EMPLOYMENT TESTING
: Personality & Aptitude Test Preparation
To get the job you want, you need to excel on your pre-employment tests. Your goal is to score higher than the other applicants on the aptitude tests and to achieve a personality profile that perfectly matches the job requirements. This book gives you the edge over other applicants, because it offers a comprehensive preparation for personality and aptitude tests. COMPLETE PERSONALITY TEST PREPARATION -- For the first time ever, there's a real guide for personality test preparation. This guide includes: Ten golden rules you should know before you take the test; Two full-length practice tests and feedback; A comprehensive review of the traits being measured; Analysis of the traits required for specific positions; Insider information & hidden traps. After you have worked your way through the book, you will be able to tackle any personality test you are presented with. You will also be prepared to present yourself in a professional, well-balanced and sincere light, thus creating a personality profile that will dramatically increase your chances of getting the job! COMPLETE APTITUDE TEST PREPARATION -- This book includes over 25 full-length aptitude tests. Each question is accompanied by a straightforward and easy to grasp solution. The book will teach you how to: Recognise the principles underpinning each test; Solve each question type by giving you strategic information and tips; Focus your preparation only on the tests that are relevant to your profession. Once you have completed this preparation book, you will feel knowledgeable, comfortable and ready to face the challenge of the test.
{
312pp,
215x280mm,
December 2006;
PB,
£19.95,
9659103808:9789659103805
, Job Test Prep
} |
 |
COMPLETE GUIDE TO SUCCESSFUL EVENT PLANNING
[Shannon Kilkenny]
Book & CD-ROM. Gathering people together for a special event is always a challenge even for the experienced planner for each event is unique. This book is designed to empower any planner to meet all challenges that surround a production. Whether you find yourself in charge of one important event or you have chosen event planning as a career, you want your events to be incredibly successful and remembered for years to come. A memorable event is one that flows smoothly with every detail carefully orchestrated and produced meticulously with the participant in mind. Successful events do not just happen; they are the result of hard work, creativity, awareness, and careful attention to detail. Every detail! Successful Event Planning is the most thorough, concise, and easy to follow event planning book available. From the initial concept to ongoing management, this book has techniques to increase your chances of success and systems to avoid many common mistakes. It shows you dozens of ways to save time and money and introduces you to every facet of the planning process. This ultimate guidebook equips the reader with new ideas, support, and creative problem-solving skills. The chapters follow the dynamics of the actual event planning process and are supported by extensive checklists and timelines. As the reader undertakes the complexities of daily responsibilities and tasks, Successful Event Planning inspires efficiency and confidence and makes it possible to stay on track. Whether you are a professional or a novice, you will find this guidebook a must-have if you are planning the Academy Awards or your daughter's wedding. The information found in this book is suitable for creating any event for any theme, size, location, or budget. Two significant, timely, and relevant advantages this book offers that you will not find elsewhere are Environmental Friendly practices and the latest up-to-date technology applications and gadgets.
{
312pp,
155x230mm,
January 2007;
PB,
£26.99,
0910627924:9780910627924
, Atlantic Publishing Group Inc
} |
 |
CONFESSIONS OF A SERIAL ENTREPRENEUR: AUDIOBOOK
: Why I Can't Stop Starting Over
[Stuart Skorman with Catherine Guthrie; Read by David Drummond]
3 audio CDs in case. Based on the life adventures and business acumen of the author, founder of four multi-million dollar companies, this is a guide for new entrepreneurs, as well as being an inspirational tale for established professionals. Readers will follow along on Skorman's thrill-seeking odyssey while gleaning tips, how-to's, and insights into what it means to be an entrepreneur with heart and soul. Abridged from the Wiley hardcover, this audio book brings to life the passion and perspective of a self-styled 'granola capitalist' to offer guidance to those starting down this exciting and engaging road. Approximate running time: 190 minutes,
{
March 2007;
CD,
£9.79,
1591258413:9781591258414
, Penton Overseas Inc
} |
 |
CREATING DOCUMENTS WITH BUSINESSOBJECTS™, 2ND EDITION
: Desktop Intelligence Course
[Robert D Schmidt]
This course is designed to teach the basics through advance reporting techniques and skills. It is designed for all skill levels, using many real-life examples. Training employees is expensive and time consuming. This manual allows readers to learn for themselves through the thorough and well-designed course. It not only covers the needed topics, but also provides many exercises that not only enhance their knowledge, but also can be used as a reference to help solve the many reporting obstacles that they may face. This will not only reduce the amount of support needed, but will give readers the needed confidence to create fantastic reports.
{
304pp,
215x280mm,
June 2006;
PB,
£66.99,
0972263675:9780972263672
, AtlasBooks (Schmidt Ink Inc)
} |
 |
CREATING PEACE AT WORK
: When Work Isn't Working
[Kathy Fragnoli]
If work isn't working, 'Creating Peace at Work' can help the reader identify the behaviours that may be responsible and provide solutions for addressing them.
{
75pp,
140x215mm,
May 2007;
PB,
£7.99,
1568705840:9781568705842
, AtlasBooks (Fragnoli)
} |
 |
DATA MODELING MADE SIMPLE
: A Practical Guide for Business & Information Technology Professionals
[Steve Hoberman]
Ever have a bad data day? If you are a business user, architect, analyst, designer or developer, then you have probably had some bad data days. It comes with the territory. Overcoming these problems is much easier if you have an in-depth understanding of the actual data. That's where a data model comes in handy. It's a diagram that uses text and symbols to represent groupings of data, giving you a clear picture of your business and application environment. The book provides the tools you need to read, create and validate models of your business and applications. Contains everything about modelling you need to know but were too afraid to ask, such as: What are the traditional and non-traditional uses of a data model? How do subject area, logical, and physical data models differ? When do I build a BSAM, ASAM, or CSAM? What is the easiest way to apply normalisation? Where can I best leverage abstraction? How do I decide whether to use denormalisation or dimensionality? What are primary, foreign, alternate, virtual, and surrogate keys? What is the best approach to building the models? How can I use the Scorecard system to validate a data model? Includes over 30 exercises to reinforce concepts and sharpen your skills!
{
134pp,
180x260mm,
April 2006;
PB,
£12.99,
0977140008:9780977140008
, Technics Publications LLC
} |
 |
DESIGN YOUR OWN EFFECTIVE EMPLOYEE HANDBOOK
: How to Make the Most of Your Staff
[Micelle Devon]
Book and CD-ROM. If you have employees, you need employment policies in writing distributed to every employee. The U.S. Supreme Court has ruled that businesses can protect themselves against damages and liability against employee lawsuits by providing clear, written policies covering the rights and responsibilities of their employees. Our Employee Handbook Template is the ideal solution to produce your own handbook in less than an hour. The companion CD-ROM in MS Word contains the template, which you can easily edit for our own purposes; just fill in the blank. The book discusses various options you may have in developing the policies. Our employee handbook has been edited and approved by lawyers specialising in employment law. Developing your own handbook now couldn't be easier or less expensive!
{
288pp,
155x230mm,
January 2007;
PB,
£26.99,
0910627797:9780910627795
, Atlantic Publishing Group Inc
} |
 |
EASYSCRIPT 3 -- ADVANCED USER / INSTRUCTOR'S COURSE (130 WPM)
: How to Take Fast & Legible Notes in A Matter of Hours, Shorthand Made Simple
[Leonard D Levin]
Book & 4 audio tapes. This course will prepare a teacher for EasyScript classroom instructions and can also be used by individuals to reach advanced speed level. The manual and audio tutor guide provide step-by-step instructions to learn the EasyScript method and reinforce skills attained. It offers various techniques for classroom teaching, building proficiency and adapting to a particular application or personal style. The course includes a 128 page EasyScript II manual, EasyScript notepad, EasyScript reference card and 4 cassettes with total of 5 hours 40 minutes of audio instruction and speed building exercises to 130wpm.
{
128pp,
210x280mm,
January 2002;
SB,
£93.50,
1893726053:9781893726055
, Legend Publishing
} |
 |
EBAY MILLIONAIRE OR BUST
: Hidden Strategies That Maximize Profits & Create Wealth
[Corey Kossack]
Sitting in his college dorm room at the age of 20, Corey Kossack took $1,000 from savings and jump-started his $1,000,000 eBay business while still in school, becoming one of eBay's 'TopSellers'. A complete novice in business prior to his bay adventures, Kossack learned to get the attention of the largest retail distributors and optimise his eBay listings using software tools to ensure his business generated the maximum amount of profit with minimum risk of losses. After speaking at eBay's annual convention and training event, eBay Live, Kossack realised the eBay community needed his help. Unlike those 'other' eBay books out there that claim to give readers the path to success by instructing the basics of opening an eBay store, creating listings and finding 'hot' products to sell. This book teaches readers how to really make money on eBay. Includes a powerful foreword by Michael E Gerber, the World's #1 Small Business Guru and NY Times bestselling author of "The E-myth Revisited".
{
204pp,
205x230mm,
January 2007;
PB,
£10.50,
1587768526:9781587768521
, Midpoint Trade Books (Entrepreneur Education Group, LLC)
} |
 |
EBAY'S SECRETS REVEALED
: The Insider's Guide to Advertising, Marketing & Promoting Your Ebay Store -- With Little or No Money!
[Dan W Blacharski]
This book contains marketing tricks that will help you to create interest in your product, tips about taking photos, managing e-mail, and shipping. You will also learn pricing strategies, creative methods of writing powerful ad copy that really sells, how to obtain products below wholesale, and ways to make your business work smarter while decreasing your work load. This is your resource guide for knowing just what products are in demand, how to attract lots of bids on every single auction, how to create stunning listings that grab attention, and how to bring back customers again and again. You can eliminate eBay headaches and drive bidders to your auction listings. Get started today and discover secrets for increasing your auction sales, customers, traffic, and much more!
{
288pp,
155x230mm,
February 2007;
PB,
£16.99,
091062786X:9780910627863
, Atlantic Publishing Group Inc
} |
 |
EMAIL -- THE MANUAL
: Everything You Should Know About Email Etiquette, Policies & Legal Liability Before You Hit Send
[Jeffrey Steele]
Tips for sending effective and professional emails that are effective, polite, and informative are outlined in this comprehensive reference guide. Because a poorly or sloppily worded letter has the power to affect careers, damage relationships, or cause legal trouble, this guide trains users to present themselves in email as polished professionals who understand the importance of etiquette and write effective emails that get the desired kind of attention.
{
94pp,
125x175mm,
September 2006;
PB,
£8.99,
1933338156:9781933338156
, IPG (Marion Street Press, Inc.)
} |
 |
EXCEPTIONAL PRESENTER
: A Proven Formula to Open Up & Own the Room
[Timothy J Koegel]
It's often reported that the number one fear among American adults is public speaking, but in today's competitive business world, effective communication is a crucial skill -- and the cost of being less than effective is high. From the White House to boardrooms worldwide, Tim Koegel has strengthened the presentations, media relations, and communications skills of CEOs and leaders with his renowned coaching abilities. THE EXCEPTIONAL PRESENTER lays out his techniques in a format perfectly suited to today's busy world. Originally released in limited distribution, THE EXCEPTIONAL PRESENTER has sold over 50,000 copies and has been an airport business bestseller with Hudson Group for more than a year. In this no-nonsense, blow-by-blow handbook, readers will learn how to infuse any type of presentation with energy, confidence, and verve. Whether speaking at a local PTA meeting or national press conference, you will exceed your audience's expectations every time.
{
188pp,
140x215mm,
May 2007;
HB,
£14.99,
1929774443:9781929774449
, Greenleaf Book Group Press
} |
 |
FOOD SERVICE PROFESSIONALS GUIDE TO BAR & BEVERAGE OPERATION
: Ensuring Maximum Success & Maximum Profit
[Chris Parry]
The books in this series from the editors of the Food Service Professional are the best and most comprehensive books for serious food service operators available today. These step-by-step guides on a specific management subject range from finding a great site for your new restaurant to how to train your wait staff and literally everything in between. They are easy and fast -to-read, easy to understand and will take the mystery out of the subject. The information is "boiled down" to the essence. They are filled to the brim with up-to-date and pertinent information. The books cover all the bases, providing clear explanations and helpful, specific information. All titles in the series include the phone numbers and web sites of all companies discussed. What you won’t find are wordy explanations, tales of how someone did it better, or a scholarly lecture on the "theory". Every paragraph in each of the books is comprehensive, well researched, engrossing, and just plain fun-to-read, yet are packed with interesting ideas.
{
141pp,
140x215mm,
September 2002;
PB,
£13.50,
0910627215:9780910627214
, Atlantic Publishing Group Inc
} |
 |
FOOD SERVICE PROFESSIONALS GUIDE TO BUILDING RESTAURANT PROFITS
: How To Ensure Maximum Results
[Jennifer Hudson Taylor & Douglas R Brown]
The books in this series from the editors of the Food Service Professional are the best and most comprehensive books for serious food service operators available today. These step-by-step guides on a specific management subject range from finding a great site for your new restaurant to how to train your wait staff and literally everything in between. They are easy and fast -to-read, easy to understand and will take the mystery out of the subject. The information is "boiled down" to the essence. They are filled to the brim with up-to-date and pertinent information. The books cover all the bases, providing clear explanations and helpful, specific information. All titles in the series include the phone numbers and web sites of all companies discussed. What you won’t find are wordy explanations, tales of how someone did it better, or a scholarly lecture on the "theory". Every paragraph in each of the books is comprehensive, well researched, engrossing, and just plain fun-to-read, yet are packed with interesting ideas.
{
144pp,
140x215mm,
September 2003;
PB,
£13.50,
0910627193:9780910627191
, Atlantic Publishing Group Inc
} |
 |
FRANCHISE HANDBOOK
: A Complete Guide to All Aspects of Buying, Selling or Investing in a Franchise
[Kevin B Murphy, BS, MBA, JD]
This book is a great resource for both prospective franchisees and franchisers as it explains in detail what the franchise system entails and the precise benefits it offers to both parties. You will learn franchising advantages and disadvantages, how to develop or purchase a winning concept, how to choose a business franchise that fits your personal style and financial goals, how to develop forecasts and budgets, and how to estimate start-up costs. The book also covers managing daily operations, attracting and keeping customers, hiring employees and training staff, securing financing, legal agreements, offerings, markets, real estate, cost control, marketing, international franchising, as well as federal and state franchise regulations.
{
288pp,
155x230mm,
January 2006;
PB,
£26.99,
0910627541:9780910627542
, Atlantic Publishing Group Inc
} |
 |
FRESH CUSTOMER SERVICE
: Treat the Employee as #1 & the Customer as #2 & You Will Get Customers for Life
[Michael D Brown MBA]
It goes against all you were taught in business school and many of the books you've read and it's the key to turning customers into loyal customers. Not only will they faithfully return to you, they will become brand ambassadors who spread the word about your products and services far and wide. This book proves that if you treat your employees with respect and kindness, if you motivate and equip them with the tools they need to do their job, and treat them like they are #1, they, in turn, will unleash a passion to serve your customers like they have never been treated before. Your employees will offer a world-class customer service experience to everyone who enters your place of business.
REVIEW: "Employees must understand, Brown insists, how each task relates to the company’s overall goal - hopefully, to provide 'world-class customer service.' Brown makes a compelling case for both customers and service employees everywhere: happy employees provide better service, and better service equals happy customers." -- Vicki Gervickas, ForeWord Magazine.
{
205pp,
130x205mm,
September 2007;
PB,
£16.99,
1933631643:9781933631646
, AtlasBooks (Acanthus Publishing)
} |
 |
FROM THE MIND TO THE MARKETPLACE
: The Story of an Inventor, the Home Improvement Industry, His Wife & Her Lovers
[Jayne Seagrave]
While the road from the mind to the marketplace is frustrating and far from easy, Jayne Seagrave’s highly entertaining book sets out how to succeed in taking a new idea to market, how to expand those markets, and how to effectively run a new business. With over 90 percent of businesses in Canada being small businesses, this book provides exceptional insights into what it takes to establish and succeed in this growing arena. Jayne Seagrave gives a first-hand account of the development of the Vancouver Tool Corporation and her experiences and strategies for selling her husband Andrew Dewberry’s invention to the Canadian marketplace. The book also provides an entertaining account of how the couple moved from their established careers as criminologist and architect to undertaking every aspect of running a small business. Each chapter ends with advice for the inventor, conveniently and plainly set out in point form. Appendices contain sample letters to buyers, examples of press releases, and charts on how to record approaches to buyers. This is a necessary resource for anyone contemplating selling their own ideas and inventions successfully. It is also vital for anyone with an interest in owning and operating his or her own business.
{
144pp,
140x215mm,
April 2005;
PB,
£7.99,
1894384938:9781894384933
, Heritage House Publishing
} |
 |
FUNNY BUSINESS
: Moguls, Mobsters, Megastars & the Mad, Mad World of the Ad Game
[Allen Rosenshine]
You don’t have to be in advertising (or even in business) to love these laugh-out-loud stories, a result of Allen Rosenshine's nearly 45 years in advertising. The moguls he’s known -- many of America’s most recognisable captains of industry -- appear in scenes uncustomary to any corporate boardroom. The mobsters he’s dealt with come off as characters far more comic than threatening. The megastars he’s met, from presidents to pop artists to professional athletes, are captured here as no camera has ever seen them. When these crowds mixed with the madcap world of Madison Avenue, it was never business 'as usual'. 'Funny Business' is funny, it’s about business, but more than that, it’s about being human. It’s about all of us -- the only creatures on earth that can really laugh, most meaningfully at ourselves.
{
277pp,
145x240mm,
July 2006;
HB,
£15.50,
082530539X:9780825305399
, Midpoint Trade Books (Beaufort Books)
} |
 |
GEEK GAP
: Why Business & Technology Professionals Don't Understand Each Other & Why They Need Each Other to Survive
[Bill Pfleging & Minda Zetlin]
Business managers (suits) and technology professionals (geeks) have become warring camps in too many companies. While both groups have no trouble following the lingo of their own specialities, when they have to communicate with each other, neither side fully understands -- or wants to understand -- the other. And that’s a big problem in an increasingly technology-dependent business environment where success depends on the smooth integration of both business savvy and technological expertise. Bill Pfleging -- a respected computer and Web consultant -- and Minda Zetlin -- a veteran business writer -- explore, in this insightful, witty, and very instructive book, the culture clash that pervades nearly every business-technology interaction. "The Geek Gap" provides members of both camps a practical guide to working together effectively. Using many real-world examples, the authors vividly illustrate the consequences in time, money, careers, and even lives when these separate cultures fail to communicate. The authors provide practical solutions for building trust between business and computer professionals. The book is filled with tips aimed at geeks and suits to help each group understand the other, communicate in what amounts to a foreign language, and get what they need to do their jobs effectively. The authors profile companies and individual executives who have successfully bridged the gap by conducting events that bring the two groups together, switching jobs from one area to the other, creating whole new careers as "go-betweens", and much, much more. This is the first book to directly address issues of communication and understanding between business and technology people. "The Geek Gap" -- in identifying this problem and providing numerous practical and workable solutions -- is an indispensable guide for all.
{
251pp,
150x230mm,
June 2006;
HB,
£16.99,
1591024153:9781591024156
, Prometheus Books
} |
 |
GETTING CLIENTS & KEEPING CLIENTS FOR YOUR SERVICE BUSINESS
: A 30-Day Step-by-Step Plan for Building Your Business
[M D Weems]
This book will demonstrate methodically how to market and promote your services -- easily, inexpensively, and most important -- profitably. You will learn how to find new business clients quickly and keep existing ones satisfied by selling client based solutions and services by putting technology and low-cost marketing devices into place that take little or no time on your part. You will learn to develop a marketing plan with hundreds of practical marketing ideas to help successful service providers attract new clients and increase business with existing ones.
{
288pp,
155x230mm,
April 2007;
PB,
£16.99,
1601380445:9781601380449
, Atlantic Publishing Group Inc
} |
 |
GRASSROOTS MARKETING FOR AUTHORS & PUBLISHERS
[Shel Horowitz]
Once you've written your book, the real work starts! Out of the 181,189 books published in the US one year, 90% sold fewer than 1000 copies. But you dare to succeed without spending a fortune! Whether you publishe traditionally, use a subsidy house, self-publish, or run a small/mid-size press, GRASSROOTS MARKETING FOR AUTHORS AND PUBLISHERS shows you: how to bead the odds and be a success in bookshops; where to find much better targeted markets -- including bulk sales; how to get national and local media attention; what easy and profitable online strategies cost little or nothing and create tremendous results; where to locate partners who already reach your best markets -- and make them beg to help you; and much more.
{
290pp,
150x227m,
March 2007;
PB,
£16.99,
0961466634:9780961466633
, R&D (AWM Books)
} |
 |
GROWN-UP LEADERSHIP
: The Benefits of Personal Growth for You & Your Team
[Leigh Bailey & Maureen Bailey]
Why do leaders fall so short, so often? Typically, Intimidators (leaders who need to control others) and Accommodators (leaders who need acceptance) suffer equally from not knowing and accepting themselves, say leadership coaches Leigh and Maureen Bailey. Taking a holistic approach and guiding readers through a self-discovery process, the Baileys help you identify your 'prism' of background and experience and see its impact on your leadership style. Then, by learning to use complementary styles and your deeper self-knowledge to coach, motivate, and direct people, you can become a truly grown-up leader. Proven, practical and positive advice, practices, tools, and stories from real people make this an inspiring, challenging book.
{
144pp,
155x230mm,
November 2005;
PB,
£12.95,
9077256091:9789077256091
, Nova Vista Publishing
} |
 |
GROWN-UP LEADERSHIP WORKBOOK
: The Personal Growth Process for Leaders & Their Teams
[Leigh Bailey]
This workbook helps you to outgrow beliefs and behaviours that limit your success as a leader. Through a series of targeted exercises, guided reflections, self-assessments and interactions with others, you will accelerate your growth in leadership. It's a proven, holistic approach that thousands of leaders credit with making major impacts on their work and personal lives. You will gain maturity, versatility and a heightened ability to coach and work productively with both individuals and teams as you increase your self-awareness and address biases and blind spots. The workbook is designed as a free-standing coaching tool that leaders can use to become a truly grown-up leader.
{
96pp,
215x280mm,
March 2008;
PB,
£9.95,
9077256156:9789077256152
, Nova Vista Publishing
} |
 |
HARE & THE TORTOISE
: An Informal Guide to Business Strategy
[John Kay]
Most business books are bland or dull, or both. This volume is neither. John Kay combines insightful analysis with wit and verve. In this book, we meet heroes as diverse as Sun Tzu, Jacques Derrida, and Jack Welch. We study businesses as diverse as Honda Motors, the grandes marques of Champagne, and Jenners department store in Princes Street, Edinburgh. We learn why size doesn't matter, why brakes are different from signals, how to value businesses, and why the author was wrong to tell students that Boeing's position in the civil aircraft market was unassailable. In less than two hundred pages, John Kay provides a lively introduction to business strategy and a guide to many of the key issues in business today.
REVIEW: "A welcome antidote to one-dimensional reductionist accounts of the business world." -- The Observer. "Kay is well on the way to turning himself into a European Michael Porter." -- The Economist. "...a remarkable explanation of difficult ideas in simple and clear language." -- ervyn King, Governor of the Bank of England.
{
178pp,
120x185mm,
May 2006;
PB,
£8.99,
0954809319:9780954809317
, Erasmus Press
} |
 |
HOW TO OPEN & OPERATE A FINANCIALLY SUCCESSFUL RETAIL BUSINESS
[Janet Engle]
Book & CD-ROM. The dream of starting a retail business can easily become a reality. This new book will teach you all you need to know about getting started in a minimum amount of time. It is a comprehensive and detailed study of the business side of retailing. The manual will arm you with all you need including, worksheets, checklists for planning, opening and daily operations. It also includes many valuable, time-saving tools of the trade and has a CD-ROM that can be used with Word.
{
288pp,
155x230mm,
May 2007;
PB,
£26.99,
1601381166:9781601381163
, Atlantic Publishing Group Inc
} |
 |
HOW TO OPEN A FINANCIALLY SUCCESSFUL BED & BREAKFAST OR SMALL HOTEL
[Lora Arduser & Douglas R Brown]
Book & CD-ROM. This comprehensive handbook with companion CD-ROM will clearly demonstrate how to set up, operate and manage a financially successful bed-and-breakfast or small hotel. Whatever your reason for wanting to open a bed and breakfast, keep in mind that at it takes more than dreams and rooms to achieve success, it is a business that must show a profit. This book will separate the romantic notions of owning a B&B from the business end. While providing detailed instruction and examples, the author leads you through finding a location that will bring success, learn how to draw up a winning business plan (the companion CD-ROM has the actual business plan you can use in MS Word), how to buy and (sell) a B&B, basic cost control systems, profitable menu planning, Reservation Systems, sample floor plans & diagrams, successful kitchen management, equipment layout and planning, food safety & HACCP, housekeeping, successful beverage management, reservation networks, legal concerns, sales and marketing techniques, room rate formulas, arrival, billing, departure, learn how to set up computer systems to save time and money, learn how to hire & keep a qualified professional staff, brand new IRS tip reporting requirements, managing and training employees, generate high profile public relations and publicity, learn low cost internal marketing ideas, low and no cost ways to satisfy customers and build sales, learn how to keep bringing customers back, accounting & bookkeeping procedures, auditing, successful budgeting and profit planning development, as well as thousands of great tips and useful guidelines. There are literally hundreds of innovative ways demonstrated to streamline your business. Learn new ways to make the kitchen, bars, dining room, and front office run smoother and increase performance. Shut down waste, reduce costs, and increase profits. In addition operators will appreciate this valuable resource and reference in their daily activities and as a source of ready-to-use forms, web sites, operating and cost cutting ideas, and mathematical formulas that can be easily applied to their operations. The companion CD-ROM contains all the forms in the book as well as a sample business plan you can adapt for your own use.
{
288pp,
140x215mm,
May 2004;
PB,
£26.99,
0910627304:9780910627306
, Atlantic Publishing Group Inc
} |
 |
HOW TO OPEN A FINANCIALLY SUCCESSFUL COFFEE, ESPRESSO & TEA SHOP
[Elizabeth Godsmark, Lora Arduser & Douglas R Brown]
Book & CD-ROM. This manual will arm you with everything you need including sample business forms, leases, and contracts; worksheets and checklists for planning, opening, and running day-to-day operations; sample menus; coffee drink recipes; inventory lists; plans and layouts; and dozens of other valuable, time-saving tools of the trade that no coffee entrepreneur should be without. While providing detailed instruction and examples, the author leads you through finding a location that will bring success, learn how to draw up a winning business plan, how to buy and (sell) a coffee shop, basic cost control systems, profitable menu planning, sample floor plans and diagrams, successful kitchen management, equipment layout and planning, food safety and HACCP, successful beverage management, legal concerns, sales and marketing techniques, pricing formulas, learn how to set up computer systems to save time and money, learn how to hire and keep a qualified professional staff, brand new IRS tip reporting requirements, managing and training employees, generate high profile public relations and publicity, learn low cost internal marketing ideas, low and no cost ways to satisfy customers and build sales, learn how to keep bringing customers back, accounting and book-keeping procedures, auditing, successful budgeting and profit planning development, as well as thousands of great tips and useful guidelines. The Companion CD-ROM contains all the forms in the book as well as a sample business plan you can adapt for your own use.
{
288pp,
130x205mm,
December 2004;
PB,
£26.99,
0910627312:9780910627313
, Atlantic Publishing Group Inc
} |
 |
HOW TO OPEN A FINANCIALLY SUCCESSFUL SPECIALTY RETAIL & GOURMET FOODS SHOP
[Sharon L Fullen & Douglas R Brown]
Book & CD-ROM. This is the A-to-Z guide to making it in your own store. Learn the expert tips, tricks, and a vast gold mine of crucial how-to information you just can't find anywhere else. This is a perfect book for entrepreneurs, schools, colleges and technical training centres. This detailed text contains all the information you will ever need to needed to start, operate, and manage a highly profitable speciality store. This is an ideal guide new for comers to the business as well as experienced operators. In addition to basic operational practices the book will demonstrate how to: increase impulse sales and improve presentation, utilise merchandising fixtures and techniques, cross merchandising, point of purchase materials, how to develop a product sampling program.
{
286pp,
135x210mm,
July 2004;
PB,
£26.99,
0910627320:9780910627320
, Atlantic Publishing Group Inc
} |
 |
HUMAN RESOURCE MANAGEMENT, 3RD EDITION
: A Contemporary Text
[Bhaskar Chatterjee]
The need to produce results with human resource programmes has grown rapidly in recent years. The current mantra in successful companies all over the world is "Human Resource Management for Competitive Advantage". Even as the study of human resource development has gained global significance, its exposition in a comprehensive, lucid text has remained elusive, forcing the management student to consult a host of foreign texts, mainly of American origin. This book was the first truly balanced and systematically planned book by an Indian author. Significant issues and concepts have been analysed with emphasis on both the decision-making and management aspects. An interesting and illustrative presentation of descriptive and qualitative materials, it gives the readers a feel of the contemporary business world. This third revised edition incorporates two new chapters -- one on Change Management and the other on Organisation Culture. This book is invaluable for the MBA student in both management institutions as well as a reference work for those specialising in human resource management. Those in staff training institutions, banks, co-operatives and tutorial establishments will find this book to be a reservoir of information and a handy practical guide.
{
452pp,
155x230mm,
December 2006;
PB,
£9.99,
8120732529:9788120732520
, Sterling Publishers PVT Ltd
} |
 |
I CAN'T BELIEVE THEY ASKED ME THAT!
: 110 Tips & Techniques to Quickly Prepare for a Tough Job Interview
[Ron Krannich PhD & Caryl Krannich PhD]
While the job interview is the single most important step in getting a job, few job seekers are prepared to ace the interview. Here's the book that provides a wealth of tips and techniques for handling the job interview, from beginning to end. It examines different types of job interviews, each step in the interview process, referral and job interviews, anticipated questions, best answers, questions interviewees should ask, dress and appearance, behavioural and situational interviews, follow-up techniques, salary negotiations, and more.
{
174pp,
155x230mm,
February 2007;
PB,
£11.99,
1570232563:9781570232565
, Impact Publications
} |
 |
IMPROVING WORKPLACE LEARNING
: Emerging International Perspectives
[Geraldine Castleton, Rod Gerber & Hitendra Pillay (eds)]
Closely linked to the concepts of growth and globalisation is the increasing recognition being given to the importance of the workplace as a site of learning. The value of the book rests in the fact that this framework does not have its foundations in just one academic discipline, but rather provides a range of perspectives drawn from psychology, social psychology, sociology and critical theory. The purpose is to move away from a unidimensional understanding of workplaces and workplace learning to provide a different standpoint from which to better appreciate the diversity and complexity of learning in the workplace. This significant book is divided into four inter-related sections, with each section contributing to the evidence-base referred to earlier by offering informed considerations of the following questions: What kinds of contextual issues impact on workplace learning, and what are the implications of these for improving workplace learning? What kinds of knowledge are required for contemporary work, and what implications are derived from these for improving workplace learning? What models and case studies exist that reflect practices for improving workplace learning?; and, What consideration of directions for future action to improve workplace learning can be made?
{
296pp,
180x260mm,
November 2006;
HB,
£52.99,
1594545669:9781594545665
, Nova Science Publishers
} |
 |
INTRODUCTION TO COMMERCIAL RECREATION & TOURISM, 5TH EDITION
: An Entrepreneurial Approach
[John C Crossley, Lynn M Jamieson & Russell E Brayley]
Introduction to Commercial Recreation and Tourism is a stepping stone to understanding the scope, characteristics, entrepreneurial strategies and management aspects of commercial recreation and tourism. Topics include the history of commercial recreation, definitions, economic applications, business start-up strategies, financing, marketing, operations management, and global trends. This edition also examines industry profiles for the travel, hospitality, and local commercial recreation industries. The Journal of Park and Recreation Administration viewed the past edition as a 'valuable addition to commercial recreation literature'.
{
331pp,
180x255mm,
August 2006;
PB,
£37.50,
1571675671:9781571675675
, Sagamore Publishing (Sports Publishing)
} |
 |
JOY OF SELLING
[Steve Chandler]
"The Joy of Selling" by best-selling author and business consultant Steve Chandler, delivers over 50 powerful sales ideas in short, reader-friendly chapters that are guaranteed to stimulate fantastic sales success. Chandler introduces thinking processes that generate a creative state of mind and enthusiasm that will lead the novice or the seasoned pro to new heights in sales success. Selling and buying inspire the world, and sales skills -- because they are so bold, profound, and powerful -- can be used in any profession or area of life. By reading this book or taking one of his seminars, you will have made a conscious commitment to innovation, adventure, and crystal clear communication. You will have made a decision to be extraordinary in sales and in all areas of your life.
{
134pp,
155x230mm,
January 2003;
PB,
£7.50,
1931741263:9781931741262
, Midpoint Trade Books (Robert Reed Publishers)
} |
 |
KISS THEORY GOOD BYE
: Five Proven Ways to Get Extraordinary Results in Any Company
[Bob Prosen]
Seasoned corporate executive Bob Prosen cuts like a laser through the fog of political correctness and business-as-usual in his new book. Prosen, who spent 25 years as an executive with top global companies including AT&T, Sprint, Hitachi, NCR, and Sabre, says he's had enough of the business books that tell readers what to do rather than how. "Forget the platitudes and feel-good anecdotes from a few CEOs and business gurus. Get to the point, the how-to details that can actually help leaders get the results they need in the companies they run", Prosen counsels. While other business books try to tell you what to do to run your business better, faster and for greater profit, "Kiss Theory Good Bye" gives you the tools and step-by-step directions to make it happen. Packed with straightforward, no-nonsense, and easy to follow instructions to accelerate performance and profits in any organisation.
{
230pp,
140x215mm,
February 2006;
HB,
£14.99,
0977684806:9780977684809
, Greenleaf Book Group (Gold Pen Publishing)
} |
 |
LEAVING YOUR LEADERSHIP LEGACY
: Creating a Timeless & Enduring Culture of Clarity, Connectivity & Consistency
[Shane A Yount, John Pyecha, Debra Boggan, Anna VerSteeg & Linda Segall]
Every manager wants to be remembered in a positive way. Many realise that all too soon they will leave their companies and positions. This book asks them to consider what legacy they will leave behind. Will those who take over be able to get things done and prosper? Or will they flounder? Does a manager rely on the force of his personality, or are the right performance systems and a culture of accountability in place to insure ongoing success? This book provides many visible and audible systems that will create a culture of accountability and will challenge managers' thinking and ideas about how best to lead. It asks if they were to listen in on employees, would they use words like foresight, stewardship, honesty and integrity, trustworthy and genuine to describe the leadership style now in place? How to leave a positive legacy is made clear. Managers are urged to cultivate specific qualities as they put into place sustainable processes that will leave a legacy they be proud of.
{
134pp,
135x215mm,
November 2007;
HB,
£12.50,
1892538423:9781892538420
, Midpoint Trade Books (Oaklea Press)
} |
 |
MAKE IT GLOW
: How to Build a Company Reputation for Human Goodness, Flawless Execution, & Being Best-in-Class
[Tom Decotiis]
Some companies just seem to have that special something -- an atmosphere of success and trust that makes customers return again and again, employees stay and give their all, and suppliers offer their best prices and performances. DeCotiis shows readers the hard processes and practices behind the warm and fuzzy feelings, and demonstrates exactly how important those feelings are to success. Whether the business in question is a new startup or a decades-old enterprise that's lost its reason to be, this book means making it prosperous, meaningful, and a source of pride. With DeCotiis' methods, companies can sustain success and the rewards that come with it far beyond just the next quarter.
{
258pp,
140x215mm,
March 2008;
HB,
£16.99,
1929774478:9781929774470
, Greenleaf Book Group Press
} |
 |
MANAGEMENT BYTES
: Ten Essential Skills for Technical Managers
[Anne Milovich, Melanie White & Karin Carter]
You knew what you were doing, and you did it so well, you were rewarded with a big promotion. Congratulations, now you're a manager! And all of a sudden you're responsible for a group of other people and you have no idea what to do next. Maybe you didn't know there really was a User's Guide. Here it is. 'Management Bytes' provides you with the information you need in your new role. It's all here: how to set goals and monitor progress, how to have those difficult conversations with people, how to handle problem employees, how to interview and hire for a new position, how to keep your own boss happy. Best of all, the book is written in the succinct style of a how-to manual, so you can find what you need instantly. But that's just the beginning. Purchase this book and you'll have access to the Management Bytes website, where you can contact Anne Milkovich directly and connect with a community of technical managers facing the same issues you do. Make a small investment, get a huge payback. Don't go it alone!
{
323pp,
155x230mm,
May 2005;
PB,
£12.99,
0972529918:9780972529914
, Pennington Books
} |
 |
MANAGING LEADERSHIP
: Personality, Style, Skill, Quality
[Y C Halan]
Research on leadership roles and styles has proved that there are no born leaders, as leadership, no longer, is believed to be a God-given gift. It can be acquired, as it requires certain competencies and skills which can be developed in a person. This book provides a comprehensive guide to attain the qualities of a leader and having attained, manage effectively.
{
96pp,
135x215mm,
January 2005;
PB,
£4.99,
184557432X:9781845574321
, Sterling Publishers PVT Ltd (New Dawn Press)
} |
 |
MANAGING PEOPLE
: Planning, Development, Hiring, Retention, Appraisal, Compensation
[Y C Halan]
Effective organisations are increasingly realising that, of the varied factors that contribute to performance, the human element is clearly the most critical. Managing people is all about synchronising the human factors with an organisation’s overall strategy so that it gives an edge in the competitive world. This book provides all about HR management -- planning, developing, hiring, retaining, apprising and compensating.
{
96pp,
140x215mm,
January 2005;
PB,
£4.99,
1845574346:9781845574345
, Sterling Publishers PVT Ltd (New Dawn Press)
} |
 |
MANAGING PROJECTS
: Conception, Definition, Planning, Execution, Closing, Handover
[S K Palham]
From small and big businesses managing their projects to companies panning diversification to governments setting up infrastructure, everyone needs project management to organise their schedules and optimise their investment. This book introduces the major concepts and issues in project management in language which can be understood easily, even by non-professionals. It explains the various steps involved in conceptualising, setting up and completing a project successfully. It also highlights core issues in project management, such as the key stages of a project, the types of risk involved, the sequencing of activities and the optimum allocation of resources. Techniques and concepts like PERT, Gantt chart and WBS, which are fundamental to the understanding of project management, have been explained in a lucid manner. Here is all the practical guidance you need to get the best out of yourself, your team, your time and your money.
{
96pp,
140x215mm,
July 2007;
PB,
£4.99,
1845574354:9781845574352
, Sterling Publishers PVT Ltd
} |
 |
MANAGING SALES
[Y C Halan]
In this constantly evolving world, the nature of selling is also changing-from merely persuading the buyer to buy a product to developing a permanent relationship between the seller and the customer. Therefore, better skills are required to b e a successful sales person. This book tells you all about selling successfully-right from approaching the customer to closing the deal.
{
96pp,
January 2005;
PB,
£4.99,
1845574362:9781845574369
, Sterling Publishers PVT Ltd (New Dawn Press)
} |
 |
MANAGING TIME
: Plan, Delegate, Manage, Control
[Y C Halan]
The term "time management" creates a false impression-that a person has control over time. Time cannot be managed as it is beyond the power of any human being. We can only manage ourselves to get the best out of the time on self-management. It is interesting that the skills we need to manage others are the same we need to manage ourselves: the ability to plan, delegate, organise, direct and control.
{
96pp,
140x215mm,
January 2005;
PB,
£4.99,
1845574338:9781845574338
, Sterling Publishers PVT Ltd (New Dawn Press)
} |
 |
MANAGING VIRTUAL TEAMS
: Getting the Most from Wikis, Blogs & Other Collaborative Tools
[M Katherine Brown, Brenda Huettner & Char James-Tanny]
Virtual collaborative team environments face unique challenges because co-workers are not able to interact in person. 'Managing Virtual Teams' provides practical advice for managers of distributed teams who must design the internal systems and meet deadlines with a diverse team, and for team members who want to develop and maintain professional relationships. To address these needs, this book is divided into two parts. Part I discusses the basics of team and project management, including team dynamics, communication, and project evaluation, with particular emphasis on the unique challenges of virtual teams. Part II covers the types of tools currently available for collaboration, such as wikis, blogs, RSS feeds, and more, and describes the different feature sets of each, as well as their differences and similarities. As part of their collaborative effort, the authors used a wiki, which they have opened to give readers an opportunity to see an example of a real-life wiki at work and participate in a community with the authors and other readers.
{
385pp,
155x230mm,
December 2006;
PB,
£19.99,
1598220284:9781598220285
, Wordware Publishing
} |
 |
MANAGING YOUR BOSS
[Rashmi Datt]
This book provides valuable insight and practical tips through case studies and examples based on real life experiences of middle and senior managers. While endless material (books, training workshops, seminars and studies) is churned out on leaderships skills, followership, the art of working effectively and harmoniously with superiors is underestimated. Valuable time and energy are spent (at the office water-cooler or family dinner-table) in crying, "Why can't my boss be like me/like my ex-boss -- more appreciative; more enterprising more considerate; more communicative; less rigid..." (the list is endless).
{
174pp,
140x215mm,
March 2007;
PB,
£6.95,
8183280005:9788183280006
, Wisdom Tree
} |
 |
NANOTECH FORTUNES
: Make Yours in the Boom; Winning Strategies
[Darrell Brookstein]
In nanotech and 'small technologies' the rolling boom and bust cycles are set to begin. Who will win? Why will most investors lose, while a few make fortunes? Darrell Brookstein takes investors, scientists, entrepreneurs, executives and venture capitalists on a wild, but insightful and practical ride through the world of nanotech investing. Without the usual hype that typifies nanotech writing, Brookstein explains the never before revealed flies in the ointment that could relieve thousands of investors of their hard earned cash. In an anecdote-filled, informally entertaining style, Brookstein illuminates winning strategies for every market participant in this tiny niche market that is poised to explode with dynamic investment opportunity. He clearly explains the winning strategies and exposes the common methods that will lead to financial disaster.
{
246pp,
155x230mm,
June 2005;
HB,
£18.99,
097628510X:9780976285106
, AtlasBooks (Nanotech Company Llc)
} |
 |
ON THE BRINK OF FAILURE
: The Art of Impromptu Action in Everyday Leadership
[Mats Tyrstrup]
When is leadership necessary -- and why? This seemingly harmless question has formed the basis of just over three years of research collaboration between the Ericsson Group and the Centre for Advanced Studies in Leadership. The book describes and discusses everyday leadership -- how leadership is exercised on a daily basis in the light of present activities and events. Not only are the leadership efforts of project managers and line managers in focus, but also the actions of Ericsson’s top management. A general pattern emerges of leadership as an impromptu or improvising mode of action that includes relatively simple criteria for what needs to be prioritised at each stage of the proceedings. The author poses a number of provocative questions. Do we pay homage to the right leaders, and if so, do we admire them for their important achievements? Do we appoint the wrong people when selecting managers because we don’t give enough importance to the fact that leadership also has an everyday aspect to it? Do we hold onto leader-ideals that actually hinder collaboration in our companies and organisations? Have we really understood how leadership can nurture the energy and enthusiasm of staff? Have we realised that leadership might even be detrimental to their health and ability to contribute? This book is intended as a support for the person with leadership responsibilities. It is also intended as inspiration in connection with management development and as a textbook for studies at universities and colleges concerned with advanced or specialist courses in the leadership, management and organisational fields.
{
183pp,
155x220mm,
May 2006;
PB,
£20.00,
9144046537:9789144046532
, Studentlitteratur AB
} |
 |
OPENING A RESTAURANT
: or Other Food Business Starter Kit -- How to Prepare a Restaurant Business Plan & Feasibility Study
[Sharon Fullen]
Book & CD-ROM. Restaurants are one of the most frequently started small businesses, yet have one of the highest failure rates. A business plan precisely defines your business, identifies your goals, and serves as your firm's resume. The basic components include a current and proforma balance sheet, an income statement, and a cash flow analysis. It helps you allocate resources properly, handle unforeseen complications, and make good business decisions. Because it provides specific and organised information about your company and how you will repay borrowed money, a good business plan is a crucial part of any loan application. Additionally, it informs personnel, suppliers, and others about your operations and goals. Despite the critical importance of a business plan, many entrepreneurs drag their feet when it comes to preparing a written document. They argue that their marketplace changes too fast for a business plan to be useful or that they just don't have enough time. But just as a builder won't begin construction without a blueprint, eager business owners shouldn't rush into new ventures without a business plan. The CD-ROM will cover the following subjects: Elements of a Business Plan, Cover sheet ,Statement of purpose, The Business, Description of The Restaurant, Marketing, Competition, Operating procedures, Personnel, Business insurance, Financial Data, Loan applications, Capital equipment and supply list, Balance sheet, Breakeven analysis, Pro-forma income projections (profit & loss statements), Three-year summary, Detail by month, first year, Detail by quarters, second and third years, Assumptions upon which projections were based, Pro-forma cash flow, Supporting Documents, For franchised businesses, a copy of franchise contract and all, supporting documents provided by the franchisor, Copy of proposed lease or purchase agreement for building space, Copy of licenses and other legal documents, Copy of resumes of all principals, Copies of letters of intent from suppliers, etc. A new study from The Ohio State University has found the restaurant industry failure rate between 1996 and 1999 to be between 57-61 percent over three years. Don’t be a statistic on the wrong side, plan now for success with this new book and CD-Rom package.
{
284pp,
155x230mm,
December 2005;
PB,
£26.99,
0910627363:9780910627368
, Atlantic Publishing Group Inc
} |
 |
ORGANIC ENTREPRENEUR
: Cultivating the Conscious Capitalist
[Maxine Hyndman]
Organic Entrepreneurs are motivated less and less by just the bottom line and more and more by a need for authenticity and the integrity of their community, humanity, and their own souls. They don't believe the old business adage that to be successful in business you've got to check your morals at the door. Organic Entrepreneurs respect the soil in which they are planted and work within the cycles of nature to find and sustain success, meaning, and balance in their lives and their business. This book shows you how to become an Organic Entrepreneur. It follows the process of becoming a better businessperson from Incubation to Creation, Abundance, and Economy with wisdom, patience, and love. It explores what's needed to find the rhythm that allows a business to grow from within. Whether your dream is to start a new bank, a new communication tool, or a business that bakes better bread, 'The Organic Entrepreneur' will help you to find and create better services and products for humanity as well as yourself.
{
191pp,
155x230mm,
December 2006;
PB,
£9.95,
189717828X:9781897178287
, Insomniac Press
} |
 |
PRACTICAL GUIDE TO AFFILIATE MARKETING
: Quick Reference for Affiliate Managers & Merchants
[Evgenii "Geno" Prussakov]
Written to be an indispensable handbook for all affiliate managers and merchants, alike. In addition to providing concrete, practical answers to common (as well as not-so-common) questions, the book gives usable ideas on promoting affiliate programs, along with ways to keep affiliates motivated. This guide presents the author's information in a logical, convenient format.
{
208pp,
155x230mm,
March 2007;
PB,
£19.99,
0979192706:9780979192708
, AtlasBooks (Am Navigator Llc)
} |
 |
PROFITS & LOSSES
: Business Journalism & Its Role in Society
[Chris Roush]
Recognizing the historical importance of business news in America's journalistic past, this book asserts that current social attitudes were set in place by 20th-century reporting on finance, business trends, markets, unemployment, governmental economic policy, corporate malfeasance, and -- perhaps most important -- the consumer. According to this analysis, breakthroughs in automobile safety, food and drug regulation, and public health were brought about by the scrutiny of the national press, and news coverage of the business response to problems of pollution, energy, and global trade remains critical to debates of the future.
{
250pp,
200x255mm,
September 2006;
PB,
£12.99,
1933338059:9781933338057
, IPG (Marion Street Press, Inc.)
} |
 |
RESUME, APPLICATIONS & LETTER TIPS FOR PEOPLE WITH HOT & NOT-SO-HOT BACKGROUNDS
: 185 Tips for Landing the Perfect Job
[Ron Krannich PhD & Caryl Krannich PhD]
Every year, millions of people conduct a job search that involves writing resumes and letters and/or completing applications. However, many of these job seekers make numerous writing mistakes that prevent them from landing job interviews. Reflecting the experiences of many jobseekers, employers, and career experts, this book outlines 150 tips for creating more effective resumes, letters, and applications. Rich with quizzes, examples and websites.
{
226pp,
155x230mm,
June 2006;
PB,
£11.99,
1570232407:9781570232404
, Impact Publications
} |
 |
SETTING UP IN DUBAI, 4TH EDITION
: A Comprehensive Handbook on the Legal Aspects of Establishing a Business in Dubai
[Essam Al Tamimi]
Book & CD. Dubai is your ideal base for business in the Middle East region and beyond. Strategically located midway between the Far East and Europe, and between the former Soviet Union and Africa, this position places the Emirate in the hub of the dynamic trading environment of the Arabian Gulf. Nevertheless, even within a world-class trading centre, setting up a company necessarily entails a large number of complex procedures and regulations. Understanding these, and how to navigate your company through them is key to your future success. Dubai imposes no taxes on profit or income; it offers complete freedom of capital movement; it boasts a sophisticated financial and services sector; its communications facilities are excellent; and the cost structure for doing business is highly competitive. In the Jebel Ali Free Zone and the Dubai Airport Free Zone, overseas companies are permitted to set up wholly-owned ventures and can enjoy an array of incentives, including exemption from import duties. The Dubai Technology, E-commerce and Media Free Zone, allows 100% foreign ownership of companies. Aside from these, and many more economic advantages, business people can be assured that the city of Dubai offers a superb quality of life for themselves and their families. The book features information on: Housing and Accommodation; Health and Education; Transport; Leisure Activities; Local Customs and Traditions. The CD includes reference forms and select directory.
{
280pp,
170x230mm,
November 2006;
PB,
£24.00,
9948032241:9789948032243
, Cross Border Legal Publishing
} |
 |
SETTING UP IN THE DUBAI INTERNATIONAL FINANCIAL CENTRE
This is a guide for companies and individuals wishing to set-up an entity in the Dubai International Financial Centre (DIFC). The guide looks to answer some of the most important questions which often arise in the context of setting-up in the DIFC. The guide has been composed in a clear and concise manner and divided into topical chapters to offer a greater understanding of both the business and legal aspects of operating with the DIFC.
{
164pp,
210x210mm,
December 2006;
PB,
£29.00,
9948032799:9789948032793
, Cross Border Legal Publishing
} |
 |
SHORTCUTS TO THE OBVIOUS
: How to Get More Effective Advertising More Efficiently
[Mel Sokotch]
Most big agencies today are too pressed for profit to do the kind of studying or training they could once afford. Shortcuts to the Obvious fills that gap by teaching readers critical lessons at each step of the way. Short on abstract and long on real world, the author uses some of the most effective campaigns to serve as teachers. The book is targeted toward anyone involved in the advertising development process and most importantly, clients on the front line responsible for executing their brand's marketing plans.
{
96pp,
155x230mm,
June 2006;
PB,
£14.99,
0976935708:9780976935704
, AtlasBooks (Aspetuck River Publishing)
} |
 |
SHOW ME THE NUMBERS
: Designing Tables & Graphs to Enlighten
[Stephen Few]
Tables and graphs can more adequately communicate important business information when they reflect the good design practices discussed in this practical guide to effective table and graph design. Information is provided on the fundamental concepts of table and graph design, the numbers and knowledge most suitable for display in a graphic form, the best tabular means to communicate certain ideas, and the component-level aspects of design. Analysts, technicians, and managers will appreciate the solid theory behind this outline for ensuring that tables and graphs present quantitative business information in a truthful, attractive format that facilitates better decision-making.
{
268pp,
225x285mm,
August 2004;
HB,
£29.99,
0970601999:9780970601995
, IPG (Analytics Press)
} |
 |
SPIRITUAL INTELLIGENCE AT WORK
: A RADICAL Approach to Increasing Productivity, Raising Morale & Preventing Conflict in the Workplace
[Colin C Tipping]
In this groundbreaking book for the corporate world, government and institutions, Colin has succeeding in finding a way to present the Radical Forgiveness technology to the business community in a way that is meaningful to them, valuable and non-threatening. The sub-title of the book is: 'A Radical Approach to Increasing Productivity, Raising Morale and Preventing Conflict in the Workplace'. He claims that his technology, based on the original Radical Forgiveness technology, will enable firms to get a better return on their investment in their employees (basically by making them happier and less stressed.) He has called it the 'Quantum Energy Management System'.
{
231pp,
140x215mm,
July 2004;
HB,
£15.99,
0970481470:9780970481474
, Global 13 Publications
} |
 |
STIMULATED!
: Habits to Spark Your Creative Genius at Work
[Andrew Pek & Jeannine McGlade]
With the pace of competition, innovation, and change in today's world, creativity isn't a luxury – it is a survival skill. But even the most creative people can end up stuck, stressed out, and stale, worn down by the daily grind. "Stimulated!" is an energetic exploration of five habits that can help you release your creativity and expand your innovative thinking. The method is playful, fun, enriching, and mind-expanding, but most important, it's a step-by-step process for getting unstuck. With this book you learn: how to draw inspiration and fresh insights from the world around you; how to make the most of your surroundings and develop an environment that will get the creative juices flowing; how to turn work into play; how to take the leap of faith and commit to big, bold ideas; and how to reap the benefits of your success and failures to contribute to the next creative effort.
{
208pp,
155x230mm,
January 2008;
PB,
£14.99,
1929774508:9781929774500
, Greenleaf Book Group (Noesis Publishing)
} |
 |
STREETSMART MARKETER, BOOK 1
: 11 Low-Cost Keys that Unlock the Secrets to Rapid Growth in Your Business
[Michael Hepworth]
A fictional story to present realistic, low-cost marketing advice that really works. A majority of small businesses fail, most within a few years of start-up, some after a generational change in management. Nearly two-thirds of such firms are owned or managed by women. So, the odds are clearly stacked against Lindsay Roberts. Fortunately, the StreetSmart Marketer comes to the rescue with timely tips to help our heroine succeed. Among the topics covered are Me Marketing versus You Marketing; How to Woo Your customers; Cultivating Ideal Prospects; and much more. Certain to appeal to the millions of small business owners and entrepreneurs eager for low-cost advice to achieve greater success.
{
144pp,
155x230mm,
April 2007;
PB,
£14.99,
0978107047:9780978107048
, Manor House Publishing
} |
 |
SUCCESSFUL MEETINGS
: How to Plan, Prepare & Execute Top-Notch Business Meetings
[Shri Henkel]
A study by MCI found that most professionals believe that over 50 percent of meeting time is wasted. Over 90 percent admit to daydreaming in meetings, 73 percent have brought other work, and 39 percent have fallen asleep. You might think that there would be fewer meetings. However, in the survey 46 percent said they attended more meetings than a year ago. Meetings cost time and money. Many meetings end with no results or outcome. How can you be sure you are using your time and money effectively? The answer: with proper training. Even MBA graduates have never had a course in how to plan, organise, and present an effective meeting. That is the subject of this new book which will teach the proper skills and training to get great results with every meeting, every time! You will learn the checklists for planning your meeting, setting the agenda, strategic planning, how the physical setting can be improved, how to properly open a meeting, handling difficult people and maintaining control, how to assess and evaluate your meetings, and the correct method to end a meeting. Good meetings don t just happen, they are planned and created.
{
286pp,
155x230mm,
February 2007;
PB,
£16.99,
0910627916:9780910627917
, Atlantic Publishing Group Inc
} |
 |
TAKING ON THE BIG BOYS
: Or Why Feminism is Good for Families, Business & the Nation
[Ellen Bravo]
Enough about 'breaking the glass ceiling'. Here are the blueprints for a redesign of the entire building, ground up, to benefit women and men -- and even the bottom line. The feisty humour of Molly Ivins and the journalistic flair of Barbara Ehrenreich meet when long-time labour activist Ellen Bravo relates stories from business and government, and women’s testimonies from offices, assembly lines, hospitals, and schools. Bravo unmasks the patronising, trivialising, and minimising tactics employed by "the big boys" (the powerful men and women that maintain the status quo) and their surrogates: they portray feminism as women against men, and they dismiss as outrageous demands for pay equity, family leave, and overtime. Practical tips on everything from dealing with a sexual harasser to getting family members to share the chores (and build equal relationships) enliven many chapters. Bravo argues for feminism as a system of beliefs, laws, and practices that fully values women and work associated with women, while detailing activist strategies to achieve a society where everybody -- women and men -- reach their potential. Ultimately, "Taking On the Big Boys" provides a plan of action -- practical ways in which activists can create and implement new policies that will provide real social change.
{
294pp,
155x230mm,
April 2007;
PB,
£10.99,
1558615458:9781558615458
, Feminist Press
} |
 |
TIGER TRAITS
: 9 Success Secrets You Can Discover from Tiger Woods to Be a Business Champion
[Nate Booth]
Tiger Woods's success in golf -- and in life -- is not an accident. There's no doubt that he was born with a special talent, but Tiger also has nine traits that have allowed him to express that talent in extraordinary ways. These nine traits have helped Tiger become a champion, and they can help you lay a solid foundation for an outstanding business career and a fulfilling life. Each chapter in TIGER TRAITS contains stories from Tiger's life that exemplify one of the traits, a practical discussion about how each trait plays out in the business world, and exercises that will help you put the lesson into practice in your personal life. This book and the author are not affiliated with or endorsed by Tiger Woods.
{
160pp,
155x230mm,
April 2007;
HB,
£13.50,
0964950030:9780964950030
, Greenleaf Book Group (Harrison Acorn Press)
} |
 |
TIME OUT FOR LEADERS
: Daily Inspiration for Maximum Impact
[Donald Luce & Brian McDermott]
A page-a-day book of daily readings gives leaders a chance to spend a few moments to refocus, refresh, and review how they are doing. Provocative, insightful, multicultural quotes, a short think-piece, and an action item engage and challenge leaders and re-set their spiritual clocks. Ten minutes of personal reflection can make a huge difference each day.
{
270pp,
140x180mm,
February 2006;
HB,
£12.95,
9077256105:9789077256107
, Nova Vista Publishing
} |
 |
TURNAROUND AT NOVELL
: Taking Customer Service From Cost to Profit
[Nova Vista Editors]
A fast-reading look at the remarkable transformation at Novell, whereby customer service was changed from a cost center to the leading profit division in the company. Told in human terms, the lessons about sustainable change are easy to learn; the bottom line results speak for themselves.
{
112pp,
185x210mm,
February 2006;
PB,
£10.95,
9077256113:9789077256114
, Nova Vista Publishing
} |
 |
ULTIMATE GUIDE TO SEARCH ENGINE MARKETING
: Pay Per Click Advertising Secrets Revealed
[Bruce C Brown]
This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started on generating high-volume, high quality leads to your Web site. This new book will teach you the six steps to a successful campaign: Keyword Research, Copy Editing, Set-up and Implementation, Bid Management, Performance Analysis, Return on Investment, and Reporting and Avoiding PPC Fraud. In addition, we spent thousands of hours interviewing hundreds of today's most successful PPC masters. This book is a compilation of their secrets and proven successful ideas. Additionally, we give you hundreds of tips and tricks to ensure your Web site is optimised for maximum search engine effectiveness to drive business to your web site and increase sales and profits. In this book you will find actual case studies from companies who have used our techniques and achieved unprecedented success. If you are interested in learning hundreds of hints, tricks, and secrets on how to implement Pay Per Click advertising, optimise your Web site for maximum search engine effectiveness, develop a cost-effective marketing campaign, and ultimately earn enormous profits, then this book is for you.
{
288pp,
155x230mm,
February 2007;
PB,
£16.99,
0910627991:9780910627993
, Atlantic Publishing Group Inc
} |
 |
UNDERSTANDING & TREATING RSI
[Dr Paul MacLoughlin]
Musculoskeletal disorders of the upper limbs, often known as repetitive strain injuries (RSIs), are a major and increasing problem in the workplace, and a significant cause of sickness absence and even permanent disability. This is a global problem affecting people of all ages and backgrounds, particularly in the manufacturing and service industries, in agriculture, and in the ever-expanding area of computer use. This is not a comprehensive medical textbook and is aimed at non-specialist medical practitioners, students, healthcare workers and lawyers working in the medico-legal field. The avoidance of medical jargon, the provision of a comprehensive glossary, and the inclusion of case histories will allow the book to be of help to a wider audience.
{
224pp,
160x215mm,
December 2005;
PB,
£14.99,
0954915801:9780954915803
, Chelsea Press
} |
 |
WALL STREET LINGO
: Thousands of Investment Terms Explained Simply
[Nora Petersen]
Finally, a finance dictionary compiled with the individual investor in mind. Wall Street Lingo does more than define the terms your stockbroker, the Wall Street Journal and CNBC pitch at you it explains them in a way that traditional dictionaries can t. Where other dictionaries start at A and end at Z, Wall Street Lingo is organised in chapters, by subject. It begins where you begin with a topic that has piqued your curiosity and ends only when your curiosity has been satisfied. Have you ever wondered about the difference between CPI and PPI? In other dictionaries, you will find the definitions 200 pages apart. Wall Street Lingo brings them together in the chapter Economics for Investors. EBITDA. Gross Profit. Net Profit. Shareholders Equity. You could waste precious time searching for explanations to help you analyse a company s financial condition. Or you can open Wall Street Lingo to the chapter Decoding Financial Statements. If you think technical analysis is only for the pros, flip to the chapter Technically Speaking for dozens of plain English translation to stock chart terms like Bollinger bands, MACD, Elliott wave theory and Bearish Divergence. It might change your mind. Whether you re an experienced investor or are exploring the market for the first time, you ll appreciate the easy-reading style and unique structure of this innovative investment tool.
{
288pp,
155x230mm,
February 2007;
PB,
£16.99,
1601380380:9781601380388
, Atlantic Publishing Group Inc
} |
 |
WHAT DO I DO ON MONDAY MORNING?
: A Daily Guide to Organizational Success
[Harold Monty Sacher]
The book was written to encourage individuals, teams, small to medium businesses, and large organisations to focus more time, attention and energy on team performance and people management. The book identifies the 'ten components of team performance': a unified sense of direction; strategy; outputs and performance measures; targets; performance feedback; communication; training (skills/knowledge); systems and processes; structure and job design; reward systems. While it is true that organisations are always working with these components to some extent, this is not enough. What really matters is the degree to which these components are being successfully and permanently entrenched in the work environment or culture. Success means different things to different people -- job satisfaction, job security, more money or an ideal life style. Whatever success means to you or your organisation, it can only be achieved through team performance, executed one day at a time. The secret to greater productivity is getting the basics right. For us, this means achieving the highest standards of excellence possible on all the components across all the teams in your organisation. If you are not currently at that level, there is a definite opportunity to improve performance through the better implementation of these components.
{
286pp,
105x150mm,
December 2007;
PB,
£8.99,
0958696241:9780958696241
, Sacher Associates Pty Ltd
} |
 |
WHERE SPORT MARKETING THEORY MEETS PRACTICE
: Selected Papers from the Second Annual Conference of the Sport Marketing Association
[Brenda G Pitts (ed)]
As SMA President and host of SMA II, the second annual SMA Conference, it gives me great pride to share this book with members of the Association as well as an extended readership base. The collection of outstanding papers contained within this manuscript is drawn from over one hundred and fifty academic presentations delivered during the three day conference held in Memphis, Tennessee, November 18-20, 2004, attracting more than three hundred sport marketing scholars, professionals, and students. -- From Richard Irwin's preface 'A Word From the President'.
{
259pp,
215x280mm,
December 2005;
PB,
£19.50,
1885693672:9781885693679
, Fitness Information Technology
} |
 |
WHY SHOULDN'T WE HIRE YOU?
[David R Endress & Ronald Venckus]
Knowledge, confidence, preparation and communication are essential components to good interviewing. The foundation these components must be built upon is analysis and knowledge of one's history, personal skills, and competencies. WHY SHOULDN'T WE HIRE YOU? provides readers with a thought-provoking insiders look at what makes for a successful interview. Through pre-screening activities, it is likely that all candidates (whether first-time job seeker, recent college graduate, or high-level executive) invited to interview have a similar mix of experience and qualifications -- the reader's goal in the interview, therefore, is to stand out from the rest of the group. Endress and Venckus bring four decades of experience as human resource executives and career counsellors/coaches and hands the reader the keys to an outstanding interview performance. The discussion, examples, resources, exercises, and techniques found in Why Shouldn't We Hire You?' will guide you to a stellar interview performance.
{
235pp,
140x215mm,
August 2007;
PB,
£12.99,
1934284025:9781934284025
, AtlasBooks (Writers Cafe Press, The)
} |
 |
WIN-WIN SELLING
: Turning Customer Needs into Sales: Revised Edition
[Larry Wilson]
Customers today have less time and more information than ever before. Products are harder to differentiate. No wonder salespeople are so critically important! Successful sales-people develop trust with customers and earn sustainable mindshare by linking valued information to the customer's business problems and their own offering. Selling becomes a fulfilling job because both they and the customer win. Whether you are a new or experienced salesperson, you can adopt the unique Counsellor mindset. You will avoid or successfully address the four key obstacles to buying, combining the mindset with Counsellor selling techniques: Relating -- Create an open, trusting relationship with your customer as a base for solving problem. Avoids the first obstacle: no trust; Discovery -- Bring out and understand your customer's problems, goals and visions, so you can create solutions together. Avoids the second obstacle: no need; Advocating -- Link your customer's problems, goals and visions with the solution you have jointly developed, then make your customer an internal champion to help you close the sale. Avoids the third obstacle: no help; Supporting -- Stick by your customer after the sale to ensure the customer feels the benefits of your solution and sees needs being met. Avoids the fourth obstacle: no satisfaction. The Consultative Selling method is a proven sales process with tools that can trans-form your sales performance today. It creates a gratifying, win-win proposition for your customer and you.
{
160pp,
160x230mm,
December 2007;
PB,
£12.95,
9088720010:9789088720017
, Nova Vista Publishing (New Views Publishing)
} |
 |
WINNING @ CALL CENTRE
: Confessions of a Calling Agent
[Madhukar Yadav]
With the coming of call centres to India, a marked change is visible in the society. There's more money, more job opportunities, more fun and more suspense. Alas, people, both young and old alike, still view this profession with a suspicious eye! It's time they learnt the truth. Through WINNING @ CALL CENTRE, the author reveals the lifestyle of an Indian calling agent which would have otherwise remained hidden. And who else could give a clearer picture than a calling agent himself? By reading this book, elders will learn what their children do while working night shifts; calling agents can enhance their careers further; the young aspirants may find it easy to decide whether to take up a job in a call centre or not. With real life examples, the book is more interesting and also keeps the reader in tune with reality. So go ahead and read the experiences of a call-centre agent.
{
299pp,
140x215mm,
March 2007;
PB,
£9.99,
8183280773:9788183280778
, Wisdom Tree
} |
 |
WINNING AT WORK AGAINST ALL ODDS
[Ashwani Lohani; Foreword by Subir Raha]
A compelling book written by an Indian bureaucrat with an impeccable track record. This book tells the tale of his successful struggle against the system and in the process enlightens the reader with some amazingly effective management mantras -- love your men, develop passion at the workplace, adopt situational problem-solving, avoid the bug of indecision. This book is based on the firm belief that all a man has to do to win at work is to manages the 3 M's -- men, money and material in a time0-bound manner with a clear objective in mind. Once this happens, no odds are big enough to stop him from emerging as a winner. Since this book is born out of the author's own proactive and result oriented style management, it is very practical and take s the reader beyond the normal management theories. In fact, the author consistently implores the reader to question the system and think out of the box to create his or her own management style. A must read for all mangers from the corporate world to the PSU's, this book reveals the inside story of working in the government machinery.
{
168pp,
140x215mm,
March 2007;
PB,
£14.95,
818328034X:9788183280341
, Wisdom Tree
} |
 |
YOU CAN'T MANAGE TIME
: But You Can Manage Many Priorities
[Susan de la Vergne]
There's no such thing as time management. Time can't be made to last longer or spent faster than it comes. It can't be saved up for later. It simply proceeds as it always has, uninterrupted, and all anyone can do is live within it. 'You Can't Manage Time' is a guide for overwhelmed professionals doing their level best to get it all done. However, the way to do it isn't by managing time but instead by managing yourself -- your creativity, your energy, and |
