Cut through the noise. Navigate modern digital complexities with clear direction, ethical strategy, and meaningful impact.
As the digital landscape expands exponentially each year, navigating the online world requires far more than simply knowing how to craft a catchy headline or post a polished image.
Today’s digital landscape is louder, faster, and more complex than ever. As algorithms shift and hyper-targeted adverts flood our feeds, attention spans are measured in milliseconds. In this noise, clear, strategic, and ethical communication isn't just nice to have, it's a must have.
That is precisely why our August Book of the Month is an essential addition to any reading list.
RRP: £29.95 | Publication Date: 15 August 2026 | ISBN: 9781554817061 | Publisher: Broadview Press
This is a true guide to writing for social media and the web.
Digital Writing offers a practical rhetorical framework for writing and analysing content across social media and web platforms. In an age marked by disinformation, algorithmic influence, and hyper-targeted digital advertising, writers must approach the digital landscape with both critical awareness and strategic intent.
This second edition introduces major updates designed to reflect today’s rapidly evolving digital space. Highlights include an insightful new chapter dedicated to artificial intelligence, critically examining generative AI while reaffirming the irreplaceable value of human-driven writing. Furthermore, brand-new end-of-chapter exercises give readers hands-on practice in building adaptable, practical skills for any digital environment.
Meet the Author: Daniel Lawrence
Dr Daniel Lawrence is a writer, rhetorician, and digital media theorist who serves as an Associate Professor of Writing. His work bridges the gap between ancient rhetorical principles and cutting-edge modern technologies, examining how human persuasion operates within digital systems. As an active researcher and educator, Dr Lawrence frequently publishes and teaches on issues surrounding digital media theory, technology ethics, disinformation, and professional communication. His deep understanding of both classical theory and modern tech environments makes Digital Writing an extraordinarily grounded, forward-thinking text.
An Indispensable Career Tool for Marketers at Every Level
Whether you are just starting out or leading an established department, Digital Writing is a valuable asset for your bookshelf:
- For Young Professionals & Graduates - If you are stepping into the early stages of a career in marketing, public relations, or digital communications, this book serves as your strategic launchpad. It moves beyond superficial "tips and tricks" to teach you the core principles of persuasion and audience engagement giving you the confidence you need to stand out.
- For Experienced Marketing Managers & Teams - For seasoned leaders, this text offers a vital framework for upskilling teams in an era dominated by AI tools and algorithmic distribution. It provides a shared vocabulary foundation for managing content strategy, helps refine brand messaging against modern ethical standards, and serves as an ideal training resource to keep marketing departments sharp, critical, and creative.
Why You Should Read It This Month
As the digital world grows bigger every year, the ability to communicate with clarity, integrity, and intent is no longer optional, it is a necessary professional superpower.
Get in touch with our Team today and secure a copy or maybe a few.
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